Company: The Quaker Oats Co., Chicago


Introduced: March

Distribution: National

Suggested Retail: $3.49 for a 7-ounce box (five 1.41-ounce packs per box)

Product Snapshot: Quaker Breakfast Flats offers consumers a filling morning snack option. The Quaker Oats Co., a subsidiary of PepsiCo Inc., combined a medley of ingredients that can be seen—whole grains, real fruit, nuts and seeds—to create a crispy bar that’s convenient and nutritious. A serving (three flats) contains 18 grams of whole grains, has less than 200 calories, and contains no artificial flavors or added colors. Available flavors are Golden Raisin Cinnamon, Cranberry Almond and Banana Honey Nut.