Company: Bob's Red Mill


Introduced: October 2017

Distribution: National

Suggested Retail Price: $2.79

Product Snapshot: Bob’s Red Mill has announced the expansion of its popular line of Oatmeal Cups to include organic options in four unique new flavors. The Organic Oatmeal Cups deliver the same great taste and texture that customers have come to expect from Bob’s Red Mill, with the added benefit of being USDA certified organic.  

“More and more health conscious folks are looking to add foods with wholesome ingredients to their diets so they can feel good about what they’re eating,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “They asked, and we listened. Our new Organic Oatmeal Cups make it easy for all people to enjoy our tasty whole grain oatmeal on-the-go, regardless of special dietary needs.” 

Bob’s Red Mill, maker of The World’s Best Oatmeal, created the new Organic Oatmeal Cups (MSRP $2.79/cup) using a hearty blend of organic, gluten free ingredients, including whole grain rolled oats, stone-ground Scottish-style oats, and nourishing flax and chia seeds. High in fiber and containing 7 grams of protein or more per serving, the Organic Oatmeal Cups are a healthy grab-and-go solution for cafes, college campuses, cafeterias, convenience stores and grocery retailers nationwide. 

The new Organic Oatmeal Cups are available to retailers in the following flavors:

  • Organic Classic Oatmeal Cup – A simple, wholesome blend of whole grain oats, flaxseeds and chia seeds with a pinch of sea salt.  
  • Organic Cranberry Orange Oatmeal Cup – A delightful blend of whole grain oats, cranberries, orange, slivered almonds, and flax and chia seeds, sweetened with pure cane sugar.  
  • Organic Fruit & Seed Oatmeal Cup – The perfect blend of whole grain oats, dates, raisins, cranberries, sunflower seeds, pumpkin seeds, and flaxseeds and chia seeds, sweetened with pure cane sugar.
  • Organic Pineapple Coconut Oatmeal Cup – A tropical blend of whole grain oats, pineapple pieces, toasted coconut, and flaxseeds and chia seeds, sweetened with pure cane sugar. 

Bob’s Red Mill created the new Organic Oatmeal Cups after seeing demand from consumers who are looking for convenient, delicious and healthy breakfast options.

“Organic products have shifted from being a lifestyle choice for a small share of consumers to being a mainstream buying habit for many Americans, and we wanted to take the extra step to meet that demand,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “Using wholesome ingredients has always been a core value of Bob’s Red Mill, and we’re excited to continue expanding our line of healthy breakfast options for every dietary need.” 

As with all of Bob’s Red Mill’s certified organic products, the new Organic Oatmeal Cups adhere to strict USDA National Organic Program (NOP) standards, including being free of synthetic pesticides, chemical fertilizers and dyes, and are not processed using industrial solvents. In addition to upholding NOP standards, Bob’s Red Mill also has meticulous food safety programs including Hazard Analysis Critical Control Point (HACCP), Good Manufacturing Practices, Food Defense, and Sanitation programs, all of which are audited by a third party annually. 

Bob’s Red Mill’s entire line of Organic Oatmeal Cups is available now to retailers in cases of twelve, as well as online at