Company: Glanbia Nutritionals

Ingredient Snapshot: Consumers are very clear: When it comes to healthy eating, they want protein. Whether it is to boost energy, manage weight and muscle, or enhance mental clarity, protein is now front and center in consumers’ dietary desires. That’s led to an explosion of health-oriented meal products, but the demand for more health-conscious snack items continues to soar. With Glanbia Nutritionals’ new high-protein savory XtraPro Seasonings, manufacturers can add protein and flavor to their products and capture a larger share of this vibrant and growing market.

XtraPro Seasonings are a topical addition to foods that delivers flavor while boosting protein content by 3 to 7 grams, turning chips, popcorn, pretzels and other snacks from a guilty indulgence into a healthy treat. In a snacking survey conducted by Mintel, 49 percent of consumers believe that a healthy snack should feature a good source of protein claim.

Consumers are going to spend more than $40 billion in 2019 on snack food and bars. Savory/salty snacks in particular are forecasted to grow in the U.S. at an average annual growth rate of +3 percent from 2016 – 2022. In addition, 32 percent of snackers have planned to limit their sweet snack consumption, making more room for savory items—and XtraPro Seasonings provides the opportunity to create new savory products to deliver on that trend.

Ninety-one percent of consumers choose snacks based upon tastes they will enjoy. XtraPro delivers great taste with customizable flavors in either dairy- or plant-based protein options.  Create a unique flavor profile that ranges from classics such as BBQ, Ranch and Cheddar, to more adventurous flavors such as Ghost Pepper, Garam Masala and Coconut Curry to capture the opportunity of the increasing popularity of savory protein snacks. 

To request a sample of XtraPro Seasonings, please email Glanbia Nutritionals at or call (844) 303-7304.