Seeking to further accelerate innovation as consumer snacking continues to rise, Hostess Brands announced it has appointed Tina Lambert to the role of vice president of growth and innovation. She is charged with advancing the brand’s innovation initiatives and ultimately delivering consumer-led product invention and growth that capitalizes on emerging trends.
Ms. Lambert, who brings more than 20 years of experience as a CPG innovation marketing professional, will be based in Hostess’s Chicago office where she will oversee a team of consumer insights, innovation and marketing staff. She most recently held an innovation leadership role at Tyson Foods and previously worked for Kraft Foods and Kellogg Company.
“As consumer taste preferences continue to evolve, and as we see an upward shift in snacking behaviors, innovation is going to be a big growth-driver for us,” said Andy Callahan, Hostess CEO. “Tina’s vast experience in this area will be a tremendous asset as we continue to support our commitment to product innovation that resonates with consumers and brings moments of joy to daily life.”
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