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Home » That's it.

Articles Tagged with ''That's it.''

Assorted packs of That's it fiber fruit bars on purple background

That’s it adds fiber boost to its newest fruit bars

A leader from the BFY snack company talks about its history and latest product launch.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
July 7, 2026

Founded in 2012, the company has significantly broadened its lineup while staying true to its mission of offering snacks with simple ingredient lists.


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That's it. debuts Fruitola Fruit Granola, Fiber Fruit Bars

That's it. adds two fiber-forward snacks to line

The granola and fruit bars will begin rolling out nationwide starting mid-March.
SF&WB Staff
February 26, 2026

The new products are made with no added sugar or artificial sweeteners, and contain no artificial flavors, colors, or dyes.


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That's it. releases annual Snacking Trends Report

That's it. releases annual Snacking Trends Report

Sixty-four percent of Americans are now actively seeking fiber.
SF&WB Staff
January 5, 2026

As food industry trends have seen ample shifts in the past year, the report shows how Americans are snacking and shopping.


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junkless chewy granola bars

State of the Industry 2025: Snack bars offer nutritious ingredients

Consumer preferences are skewing towards convenient bars offering improved nutritional profiles.
Lis Parker
Liz Parker Kuhn
June 25, 2025

Consumers are searching for protein-packed, better-for-you snack bar options.


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That's it. debuts dark chocolate truffles

Video: That's it. speaks on vegan candy trends

The brand's truffles are free from the top 12 allergens, and use only three ingredients.
Lis Parker
Liz Parker Kuhn
June 2, 2025

There has been an increasing demand for variety and creativity in vegan candy flavors.


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That's it. launches Organic Fruit Crunchables

That's it. launches Organic Fruit Crunchables

The clean-label toddler snack is made with 100% real whole fruit.
SF&WB Staff
April 10, 2025

That’s it. is shaking up the toddler aisle with the nationwide launch of Organic Fruit Crunchables, now available in Walmart stores across the U.S.  


Read More
That's it. debuts dark chocolate truffles

That's it. debuts dark chocolate truffles

The sweet treats are available at select Costco locations.
Candy Industry Staff
February 12, 2025

The vegan truffles are crafted with just 4-5 organic ingredients, including 60% cacao. 


Read More
That’s it. brings Organic Energy Mini Fruit Bars to Costco

That’s it. brings Organic Energy Mini Fruit Bars to Costco

The producer’s line of compact snack bars can be found in select Northwest stores.
SF&WB Staff
January 20, 2025

The simple-ingredient snack maker will offer its 15-count variety pack in select Costco locations throughout the Northwest part of the U.S.


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Pop-Tarts Party Pastry to hit NYC, LA, Chicago streets

Fun Friday: Gigantic Pop-Tart, Sun-Maid partnership, That's it. fruit goals, 5 gum + Zedd pop-up rave, Laffy Taffy stats

How does one cook a Pop-Tart that's 73x the normal size?
Lis Parker
Liz Parker Kuhn
August 9, 2024

This week's Fun Friday includes a Pop-Tarts Party Pastry, Sun-Maid's partnership with learning website ABCmouse, That's it. surpasses its fruit servings goal, and Zedd and 5 gum partner to host a bodega rave in NYC.


Read More
That's it. to surpass goal of delivering 200 million fruit servings

That's it. to surpass goal of delivering 200 million fruit servings

The company will surpass its goal before the end of this year.
Lis Parker
Liz Parker Kuhn
August 8, 2024

Last year, the company delivered 150 million fruit servings, and it is already at that point now, with several months remaining in the year.


Read More
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