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Home » celebrity endorsements

Articles Tagged with ''celebrity endorsements''

Nature's Own launches simpler recipe, John Cena as spokesperson

Nature's Own launches simpler recipe

The bakery brand is revamping its product portfolio with fewer ingredients
SF&WB Staff
May 29, 2026

To spread the word, the brand has tapped actor and retired professional wrestler John Cena as the official “Breaducator.” 


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Loacker to host 'Great Wafer Bake-Off Showdown'

Loacker to host 'Great Wafer Bake-Off Showdown'

SF&WB Chief Editor Jenni Spinner will judge the faceoff between two celebrity chefs.
SF&WB Staff
May 13, 2026

Giada De Laurentiis and creator Justine Doiron will compete live for a $10,000 charitable donation.


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Vine to Bar expands to Publix

Vine to Bar expands to Publix

The brand's chocolate uses upcycled Chardonnay grapes.
Candy Industry Staff
March 16, 2026

To celebrate its retail expansion, the company partnered with chef, author, restaurateur and Iron Chef Cat Cora at Expo West


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Food Network celebrity chef chats Italian-American confectionery trends

Chef Christian Petroni chats Italian-American baking

The innovator has been in the restaurant business since he was 12 years old.
Lis Parker
Liz Parker Kuhn
February 20, 2026

The Food Network star and celebrity chef chats bakery and confectionery trends, as well as Nutella's "Stacks for Giving Back" program.


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Ricola Lemonmint

Ricola taps K-Pop superstar IU as new brand ambassador

The announcement builds on the brand's influencer strategy in Asia.
Candy Industry Staff
December 15, 2025

South Korean singer, songwriter, and actress Lee Ji-eun—universally known as IU—has been named the newest face of the brand's signature herbal drops.


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Post Malone, Oreo release LTO cookie

Post Malone, Oreo collaborate on LTO cookie

The snack packs are available for early access now, and presale on Jan. 27.
SF&WB Staff
January 23, 2025

The Limited Edition Post Malone Oreo Cookies include a first-ever swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an Oreo chocolate cookie and a signature golden cookie. 


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Shaq-a-Roni return to Papa Johns for the 5th year

Shaq-a-Roni return to Papa Johns for the 5th year

The partnership reinforces the brand's commitment to better communities.
SF&WB Staff
October 15, 2024

The fan-favorite Shaq-a-Roni pizza showcases Papa Johns efforts to promote youth leadership and entrepreneurship, and combat food insecurity


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WK Kellogg  Mission Tiger

Fun Friday: WK Kellogg's Mission Tiger, Donna Kelce for Pillsbury, Snickers SatisFortunes, Pilgrim's chicken cake

Happy Birthday! Enjoy your chicken nuggets and mashed potato cake.
Lis Parker
Liz Parker Kuhn
August 30, 2024

This week's Fun Friday focuses on WK Kellogg's Mission Tiger, Mama Kelce promoting Pillsbury's Bake-Off contest, Snickers' new SatisFortunes bars, and a chicken nuggets cake from Pilgrim's.


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Kinder Joy debuts Harry Potter Funko Pop! collection

Kinder Joy debuts Harry Potter Funko Pop! collection

The collection will feature toys based on characters from the Harry Potter film series.
Lis Parker
Liz Parker Kuhn
April 12, 2024

Tom Felton, actor from the Harry Potter film series, is teaming up with Kinder Joy to introduce fans and families to the new Harry Potter toy collection.


Read More
See's Candies Coffee Scotchmallows

Warren Buffett believes in See's Candies: 'The prototype of a dream business'

Buffett purchased See's Candies in 1972 for $25 million.
June 29, 2023

Buffett's company, Berkshire Hathaway Inc., has owned See's Candies since 1972.


Read More
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Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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