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Home » PIM Brands

Articles Tagged with ''PIM Brands''

SFWB_Other_0823_slideshow01.jpg

State of the Industry 2023: Miscellaneous candies attract buyers

Facing a continued assortment of challenges, producers in the category continue to thrive.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 16, 2023

Some candies don’t fit neatly into one column or another. That’s okay; the “other” candies like marshmallows, spreads, interactive novelty items, and such seem to be fitting into consumers’ candy budgets just fine. 


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Kristen Chenoweth reads new storybook from Welch's Fruit Snacks, 'Sometimes It's Not Stealing'

Welch's Fruit Snacks releases book, 'Sometimes It's Not Stealing'

Brand teams up with actress Kristen Chenoweth as narrator.
August 15, 2023

Through a fun-filled narrative centered around the lesson of sharing, Welch’s Fruit Snacks aims to bring a fresh perspective to what may seem like a mischievous act, helping children understand and accept their parents' occasional "fruity heist."


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PIM Brands logo

PIM Brands adds two new leaders to its executive team roster

The snack and candy brand has named a chief supply chain officer and chief HR officer.
June 14, 2023

The snack and candy brand has named a chief supply chain officer and chief HR officer.


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Welch's releases ZERO SUGAR Fruity Bites

Welch's releases ZERO SUGAR Fruity Bites

PIM Brands unveils its first zero-sugar snacks at Sweets & Snacks Expo.
May 22, 2023

Welch’s ZERO SUGAR Fruity Bites are 100% sugar-free, with 25% fewer calories than the original Welch’s Fruit Snacks.


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Fetch debuts partnership with PIM Brands, Inc., makers of Welch's Fruit Snacks

Fetch debuts partnership with PIM Brands, Inc., makers of Welch's Fruit Snacks

Collaboration will enable PIM Brands to gain insights into real-time customer buying behaviors.
February 7, 2023

PIM Brands, Inc. reaches new shoppers, strengthens connections with existing customers leveraging Fetch's hyper-engaged user base.


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Welch's Fruit Snacks, Flowcode debut media campaign for The Big Game featuring Mark Andrews

Welch's Fruit Snacks, Flowcode debut media campaign for The Big Game featuring Mark Andrews

Omnichannel media campaign to feature professional football player Mark Andrews.
January 17, 2023

The interactive digital campaign features an ad spot and sweepstakes, with both featuring Mark Andrews, a professional football player.


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PIM Brands debuts Welch's Custom Boxes and Juiceful's HeartThrobs at Sweets & Snacks Expo

PIM Brands debuts Welch's custom boxes, Juicefuls HeartThrobs

The new snacks include customization options.
May 24, 2022

PIM Brands will debut two products at the Sweets & Snacks Expo, including custom boxes and Juicefuls HeartThrobs.


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Welch's Custom Boxes

Welch's launches Custom Boxes and Juiceful's HeartThrobs at Sweets & Snacks Expo

May 24, 2022

PIM Brands will be debuting two fruit snacks this week at Sweets & Snacks Expo, including Custom Boxes and Juiceful's HeartThrobs.


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PIM Brands logo

IRI and PIM Brands continue partnership to drive strategic growth

The two companies will continue to deepen their partnership.
May 11, 2022

The partnership has helped PIM Brands become one of the leading companies driving growth in IRI's and Boston Consulting Group's Growth Leaders Study.


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PIM Brands logo

IRI and PIM Brands partner to drive strategic growth

The two companies will continue to deepen their partnership.
May 11, 2022

The partnership has helped PIM Brands become one of the leading companies driving growth in IRI's and Boston Consulting Group's Growth Leaders Study.


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