Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.
Atkinson Candy Co. will produce, market and sell Mary Jane candies, a former NECCO brand, through a licensing agreement with brand owner Spangler Candy Co.