Most popular new products: April 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of April 2025. May 12, 2025 Products range from Chips Ahoy’s ice cream sandwich-inspired cookie to Kindling protein pretzels, Pure Protein’s new bars, and more.Read More
Pillsbury introduces Big Cookies dough The finished product is more than three times the size of the brand's classic cookie. SF&WB Staff May 9, 2025 The ready-to-bake dough is available in S’mores, Chocolate Chunk Salted Caramel, and Double Chocolate Cherry flavors.Read More
Bugles launches salt and vinegar variety for C-stores The snack is a zesty and salty take on the classic. SF&WB Staff April 22, 2025 The new Bugles are the latest in a line-up of distinct flavors from the brand that was first introduced in 1964. Read More
Cake consumers seek a balance of indulgence, BFY benefits Producers discuss challenges, opportunities, and trends in the category Jenni Spinner April 18, 2025 While sales have slowed in most subcategories, producers continue to innovate to keep the party going.Read More
Chex Mix debuts Spicy Dill and Hot & Spicy flavors The snacks include seasoned cereal, mini breadsticks, pretzels, and crackers. SF&WB Staff April 11, 2025 The new varieties are available in 4.5-oz bags and will be available in May. Read More
General Mills debuts spring, Easter treats The company is also bringing back a slew of seasonal cookie doughs and more. SF&WB Staff April 9, 2025 The brand is showcasing new items from Pillsbury and Annie's, plus returning items from Reese's Puffs, Pillsbury, Chex Mix, and more.Read More
Most popular new products: March 2025 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025. April 4, 2025 Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.Read More
General Mills launches new lineup of cereals All four of the new breakfast items will be available at select retailers in April. SF&WB Staff April 1, 2025 The new cereals include varieties from Cheerios, Nature Valley, and Cascadian Farm.Read More
Old El Paso launches Birria and Breakfast Taco Kits The snack brand is also expanding its Carb Advantage line SF&WB Staff March 27, 2025 Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon, and night. Read More
Pillsbury Funfetti unveils Celebrations Cake Mix The bakery brand brings the viral sprinkle cake trend to its mixes. SF&WB Staff March 12, 2025 The new Pillsbury Funfetti Celebrations Cake Mix is available now in the baking aisle at Walmart, with more national retailers coming soon.Read More