Kind debuts rebranded packaging The snack brand is updating its logo and outer presentation. SF&WB Staff May 8, 2025 Kind is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand’s color bars. Read More
Kind launches fully recyclable paper wrapper The brand continues to make progress towards its 2030 recyclability goals. SF&WB Staff May 1, 2025 The snack brand’s second paper wrapper pilot will be available at select Whole Foods Market stores across the U.S.Read More
Better-for-you snack bars satisfy consumers Driven by a growing emphasis on health and wellness, demand for nutritional snack bars is surging. Liz Parker Kuhn February 25, 2025 From protein-packed powerhouses to fruit-filled delights, consumers have wide choices in snack bars. Read More
Sustainability of nut supply chain important to snackers: ofi A company expert reveals insights and achievements from its recent Nut Trails report. Jenni Spinner February 21, 2025 According to the supplier, the sustainability of nuts found in snacks and baked goods matters to consumers, as well as growers.Read More
Fun Friday: Kind 'bed rotting,' Progresso Soup Drops, DiGiorno's 'Heartichoke', Cinnamon Toast Crunch Pizza Cheetos debuts redesigned bag with "the worst font ever created," the brand says. Liz Parker Kuhn January 24, 2025 This week's Fun Friday includes Kind's "bed rotting," Progresso Soup Drops, DiGiorno's heart-shaped artichoke pizza, Cinnamon Toast Crunch's pizza flavor, and Cheetos' "Other Hand" bag.Read More
Most popular new products: December 2024 Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of December 2024. Liz Parker Kuhn January 13, 2025 Products range from Aldi’s new “finds” to Nuts.com holiday snacks, Oreo cereal, and more.Read More
Kind to kick off 2025 with new breakfast protein bar The bars contain five supergrains and dried apple pieces and cinnamon. Liz Parker Kuhn December 4, 2024 Kind Breakfast Protein bars contain 8 g protein and are made with 100% whole grains for sustained energy. Read More
Kind names Jon Craig as chief financial officer Craig will report to Daniel Calderoni, CEO. SF&WB Staff October 30, 2024 Craig brings over 15 years of global business and finance experience, including leading finance divisions across various Mars portfolios.Read More
Fun Friday: 'Re-Treat Suite' by Kellanova, most popular Costco snacks, Mavericks x 'Transformers One' Consumers can enjoy a free stay at a Rice Krispies-themed suite in Cape Cod, MA. Liz Parker Kuhn August 16, 2024 This week's Fun Friday includes a (free!) stay at Rice Krispies' Re-Treat Suite, the most popular Costco snacks, free Kind Snacks' Kids Bars on Doordash, and a Mavericks Snacks partnership with the new Transformers One movie.Read More
Kind Snacks introduces Kind Kids soft-baked bars The gluten- and peanut-free formulation is designed to be school-friendly. Jenni Spinner July 29, 2024 The gluten- and peanut-free formulation is designed to be school-friendly.Read More