Fruit Snacks

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For the first time, the snack has been reimagined in the shape of the real fruit that powers it, offering a visual nod to the simple, organic ingredients inside, the brand says.

To promote Snickers Peanut Butter and add its voice to the "creamy vs. crunchy" dilemma, the brand launched a campaign featuring a focus group of totally unbiased taste-testers ... who all happen to be named Reese.

SunOpta employs more than 260 people in Omak, where teams manufacture natural and organic fruit snacks that are sold through retail, club, foodservice and e-commerce channels.

Each serving of the snack combines fruit bite centers, made with whole fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering two billion probiotic cultures and 3 g of fiber.

The launch aligns with broader cultural trends around shared snacking occasions, particularly among Gen Z consumers who increasingly view snacking as a social activity

The company is introducing a range of new fruit snacks made with no colors from artificial sources.

The snack brand has announced that all of its varieties are now made with colors from natural sources and contain no artificial dyes. 

The company's Better Crocker, Pillsbury, Annie's, Nature Valley, and Wild Terra Granola have announced new and returning products.

With consumers craving better-for-you bites with clean labels and functional benefits, the company says it’s on top of the trends.

The products inspired by the film include cookie dough, cereal, a Mystery Box, fruit snacks, and more.