Cereal

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Spring Fruity Pebbles features the fruity taste consumers know in new springtime pink, green, yellow, and blue flakes.

Cinnamon Toast Crunch Waffle Cereal combines cinnamon and maple flavor in waffle shapes.

Seven Sundays continues to grow retail distribution with real cocoa sunflower cereal.

The new item is Healthy Grains Banana Peanut Butter Clusters with Dark Chocolate Chunks.

Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.

Consumers can take their taste buds back to the 1980's with the graham cracker taste of Golden Grahams S’mores Breakfast Cereal, now available at Walmart for a limited time only.

Living Cereal Rich is about living life to the filled-est and bringing maximalism to the breakfast table, says the company.

In honor of American Heart Month, consumers can purchase special-edition boxes of Cheerios or personalize their own yellow box to remind loved ones of the importance of taking care of their heart.

The returning General Mills products include fan favorites from Cheerios, Pillsbury, Larabar, Fruit Roll-ups, and Chex Mix.

The items include releases from Cheerios, Nature Valley, Reese’s Puffs, and other brands.