Cereal

RSS

The brand is launching two new cereals: Lucky Charms Rainbow Sprinkles Cereal and Lucky Charms Jumbo Rainbow Cereal.

The upcycled cereal brand is introducing Little Crispies, the company's supergrain take on breakfast.

The brand partners with pastry chef and chocolate guru Dominique Ansel to debut its most indulgent flavor yet.

The cereal is made with 100% whole ingredients—no refined sugars, artificial dyes, preservatives, GMOs, and Glyphosate. 

General Mills is launching a variety of Valentine’s Day-themed cereals and snacks, and leading the lineup is the return of the company's Heart-Shaped Cheerios. 

Post Consumer Brands is making it easier than ever for consumers to stock up on their favorite pantry staples, with two packaging updates. 

Consumers can purchase the limited-edition football-inspired General Mills products online and at retailers nationwide while supplies last.  

71% of consumers are trying to eat more protein in their diets, and the new cereal has 8 g of protein per serving.

OREO Puffs is reportedly a combination of crunchy, chocolate cereal puffs and mini marshmallows, made with real OREO cookie wafers.

The festive breakfast treat, featuring white chocolate and peppermint flavors, is intended to be enjoyed with cold dairy milk.