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Home » Topics » Special Reports » State of the Industry

State of the Industry
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Tastykake snacks

State of the Industry 2023: Consumer cravings for snacks continue

Baked snacks are calling for consumers throughout the day on a wide array of snacking occasions.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 26, 2023

Americans of a certain age likely associate bakery snacks with lunchboxes, unwrapped and enjoyed at school, near the tail end of their midday meal. 


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Moments of opportunity—and growth

Chris Luke
July 28, 2022

We are poised at a significant point in time in the American snack industry. Over the past few years, at various points and to different degrees of intensity, we fortified ourselves with the necessities: sanitizer, toilet paper, and—yes—snacks. We are a nation of snackers, and we continually demonstrate our brand loyalty at the checkout counter—or internet shopping cart.


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SFWB_SnackMix_feature-1170x500.jpg

State of the Industry 2022: Consumers search for healthy indulgences in their snack mixes and nuts

Snack mixes and nuts, including trail mixes, remain popular with consumers.
Lis Parker
Liz Parker Kuhn
July 26, 2022

Despite snack mixes and nuts being known for having many “on-the-go” options, during the pandemic—when consumers have been staying home more—they have still been flocking to the category.


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SFWB_Puffed_feature-1170x878.jpg

State of the Industry 2022: Puffed and extruded snacks offer variety, healthy options

The puffed and extruded snacks category continues to cater to consumer trends.
Lis Parker
Liz Parker Kuhn
July 22, 2022

The puffed and extruded category mostly experienced growth from 2021 to 2022. Consumers are also searching for better-for-you flavors, and the category aimed to accommodate.


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SFWB_Pretzel_feature-1170x878.jpg

State of the Industry 2022: Pretzel category sees healthy growth

The pretzel category builds momentum through flavor-forward and specialized formulations.
doug peckenpaugh
Douglas J. Peckenpaugh
July 21, 2022

Thanks to early immigrants from Germany and the Netherlands, hard pretzels today continue as a quintessential American snack. In their most-basic forms, they are a study in beautiful simplicity. Adorned, they can carry a world of flavors. 


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SFWB_Popcorn_feature-1170x878.jpg

State of the Industry 2022: Popcorn category continues to innovate

Pop it up!
Neal Lorenzi
July 20, 2022

Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.


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SFWB_TortillaChip_feature-1170x878.jpg

State of the Industry 2022: Tortilla chips continue to crunch

Overall category performs well, although inflation drives most of sales increase.
Ed Finkel
July 19, 2022

The tortilla chip category enjoyed a healthy boost in sales during the past year, in spite of the fact that the numbers of bags placed in shopping carts barely budged—thanks to the price increases seen throughout the grocery store and elsewhere.


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SFWB_Frozen_feature-1170x500.jpg

State of the Industry 2022: Frozen appetizers and snacks remain ubiquitous

Consumers reach for frozen appetizers and snacks daily—whether it be for a meal or for snacking between meals.
Joyce Friedberg
July 19, 2022

Consumers are continuing to spend more time at home versus pre-pandemic and this is influencing what they are buying and how and what consumers are eating. 


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SFWB_Crackers_feature_1170x878.jpg

State of the Industry 2022: Crackers lead with innovation

The cracker category shines through innovative product formats and flavors.
July 15, 2022

Crackers share a direct lineage with bread, finding their innovative genesis as a tool of necessity. The notably long shelf life of crackers makes them a resilient go-to food staple throughout the past two centuries.


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SFWB_Chips_feature_1170x500.jpg

State of the Industry 2022: Chips continue to reign supreme

Although COVID-19 changed the snacking landscape, chips continue to resonate with consumers.
Kimberly Decker
July 14, 2022

All that and a bag of chips: You don’t have to be an Urban Dictionary editor to know that the phrase suggests something’s pretty special. And given the continued dynamism in today’s chips space, it’s apparent that snack chips—from retro potato platforms to better-for-you fruit and grain options—are something special, indeed. One could even argue they’re “all that” and a whole lot more.


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