State of the Industry

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Even though consumers have largely been staying home of late due to the COVID-19 pandemic, they are still seeking out desserts and treats like snack cakes.

When the COVID-19 pandemic hit the U.S., shoppers began to frantically stock up on select food products. Due to its convenience and comfort-food appeal, frozen pizza was a top choice, and retailers soon found themselves with dwindling supplies as American society braced for the worst.

Who doesn't enjoy a sweet treat from time to time? In fact, when surveyed by Datassential last year, 93 percent of consumers had eaten dessert in the past week, and 55 percent had enjoyed dessert within the past day (Datassential, "Dessert's Sweet Spot," Keynote Report, 2019).

Cookies have long been an easy treat. Consumers regularly search for comfort foods, and few edible pleasures can compare to sweet taste of a perfectly baked cookie.

The buns and rolls category has enjoyed a prosperous past 12 months, sparked in particular by the popularity of products like Hawaiian rolls.

When it comes to convenient breakfast options, consumers are looking for products that meet their dietary needs without sacrificing flavor or taste.

The past year has provided several key indicators that fresh bread products, including packaged bread, bagels, and English muffins, are gaining new levels of consumer interest.

Whether consumers are looking to eat breakfast on the go, refuel after a workout, or indulge in a tasty but nutritious treat, there are more choices than ever when it comes to bars.

The 1859 Charles Dickens classic historical novel "A Tale of Two Cities" begins with a statement of startling extremes, "It was the best of times, it was the worst of times…"

Today's foodservice market across the U.S. continues to reflect ongoing consumer desires for interesting and adventuresome flavors, items inspired by global cuisine, and better-for-you options; often where logically applicable, such as in items like hearty breads, muffins, and other baked goods that consumers accept as aligned with inherently nutritious dietary choices.