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The emerging BFY snack brand is expanding its distribution as demand grows for fresh, clean-ingredient protein products.

The new offerings in the indulgent and better-for-you snacking categories are now ready to ship nationwide.

The snack manufacturer acquisition is expected to close in the second quarter of 2026.

The lineup aims to deliver nostalgic peanut butter-inspired flavor across multiple textures and formats.

The acquisition aims to position the snack brand to scale further across North America while expanding into new international markets.

The collaboration comes as the company continues its nationwide expansion, with retail distribution across Costco, Sam's Club, Walmart, and Target. 

After a breakout year, the award-winning, woman-owned brand is striving to accelerate its growth with new flavors and formats.

The redesign will feature updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites. 

As with all of the brand's products, the new snack is made with no artificial preservatives, nuts, dairy, or soy.