Pretzels

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The refreshed graphics aim to give each box a more contemporary, youthful, and visually striking expression, the brand says.

From opening to a fast-casual restaurant in D.C. to quintupling its CPG production capacity when its new Maryland facility becomes fully operational, the brand is on a journey of creativity, inspiration, and growth.

The move marks a pivotal step in the snack brand's U.S. expansion strategy, it notes, shifting from an import-based model to stateside production to meet accelerating consumer and retailer demand.

The limited-time launch of these bite-sized snacks continues Wetzel’s streak of sweet treats and snackable mashups, it says.

While the brand has added a score of new flavors to the line, the pretzel-centric mix marks the first format departure for Dot’s.

The brand is expanding its footprint with a new snacking portfolio, highlighted by the travel-ready Hummus Snacker.

The snack mashes up two consumer favorites: warm, soft pretzel and a mini dog, then encrusts them in a crispy three-cheese blend served with a free cheese dip.

Here’s a twist—pretzel sales pulled in $42.5 billion in sales last year, outperforming the intake of the rest of the savory snack category.

The brand's pretzels and seasoning are featured in the new snack.

The expansion of the Pennsylvania-based company’s offerings will impact more than 450 of the retailer’s location in the Northeastern U.S.