Kraft Heinz will be an early adopter of the new integrated solution; first-in-market offering integrates IRI’s best-in-class, item-level e-commerce point-of-sale data with Profitero’s digital-shelf metrics to supercharge growth and profitability for clients.
The new campaign is designed to deliver real-life solutions to health influencers and consumers so they can easily adopt grain food products into a healthy and balanced diet.
More than 170 milling industry leaders and guests gathered in South Carolina for the North American Millers’ Association’s 2022 Spring Conference, which ended on April 12, 2022.