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Home » Topics » Trends » Better-For-You

Better-For-You
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Almonds generic, Almond Board of California

Almond consumption improves gut, cardiovascular health

A new study found that eating the nut can help adults with a certain disease.
SF&WB Staff
July 22, 2025

A growing consumer awareness for feeding the microbiome is fueling new product innovation with the snack.


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Sweet Addison's debuts grain-free protein cookie

Sweet Addison's debuts grain-free protein cookie

The snack is free of gluten, dairy, refined sugar, soy, seed oil, and preservatives.
SF&WB Staff
July 16, 2025

Created in partnership with Taylor Dukes Wellness, the new addition to the brand's lineup brings two Texas-based female entrepreneurs together for a collaboration.  


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GoodSAM Foods taps Thrive Market veteran as VP of revenue and growth

GoodSAM Foods taps VP of revenue and growth

The hire comes to the brand from Thrive Market, as head of merchandising.
SF&WB Staff
July 15, 2025

James Ren will drive efforts to grow revenue, broaden distribution, and help lead the brand's regenerative mission.


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Good Health introduces avocado oil veggie snacks

Good Health introduces avocado oil veggie snacks

The products include Stix, Straws, and Chips, made with real vegetables.
SF&WB Staff
July 9, 2025

The lineup features no artificial ingredients or preservatives, is certified gluten-free, and is the only brand in its category to be Non-GMO Project Verified.



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Western Smokehouse manufacturing facility in Mexico, Mo., opening summer 2025.

Private equity firm reacquires Western Smokehouse

Monogram Capital Partners is capitalizing on surging demand for high-protein snacks.
SF&WB Staff
July 9, 2025

The investment will enable the meat snacks company to expand to seven facilities by the end of 2025 to keep up with rising customer demand.


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Front and back of The New Primal meat snack packaging

The New Primal bites into BFY meat snack trend

The founder crafted grass-fed beef jerky in his kitchen before launching the brand.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
July 8, 2025

Before founding the company, Jason Burke’s hungry friends would steal his homemade meat snacks.


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Good Eat'n expands, launches at Walmart

Good Eat'n expands, launches at Walmart

The nationwide rollout includes five of the brand's most popular snacks.
SF&WB Staff
July 2, 2025

The plant-based snack brand founded by NBA star Chris Paul will roll out in over 1,000 stores nationwide.


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Pure Protein debuts Popped Crisps Snack Pack

Pure Protein debuts Popped Crisps Snack Pack

The new variety pack will be available through September at Costco.
SF&WB Staff
July 2, 2025

Each snack has 10–12 g of protein and 150 calories or less.


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Taylor Chip launches protein cookie

Taylor Chip launches protein cookie

The snack has 30 g of protein and 17 g of collagen.
SF&WB Staff
June 30, 2025

The company is debuting its first-ever Protein Cookie at the upcoming Summer Fancy Food Show, which runs through July 1.


Read More
Mary's Gone Crackers launches at Target stores nationwide

Mary's Gone Crackers launches at Target stores nationwide

The rollout includes three of the brand's top-performing snack SKUs.
SF&WB Staff
June 18, 2025

The organic and gluten-free cracker brand aims to bring clean snacking to health-conscious consumers with the Original and Super Seed Crackers, now on shelves at Target.


Read More
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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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