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Home » Topics » Trends » Better-For-You

Better-For-You
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Quest Bake Shop Donuts

Quest launches Chocolate Frosted Donuts

Each serving contains 14 g protein, 13 g fiber, and less than 1 g sugar.
SF&WB Staff
October 22, 2025

Quest Nutrition Bake Shop has launched its first protein-packed donut product.


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lewis protein bread

Lewis introduces Better Way Protein Bread

Each slice contains 11g plant-based protein, 1 g net carbs, and 60 calories.
SF&WB Staff
October 20, 2025

Available at major retailers nationwide, each slice of Lews Brothers Bakeries' Better Way Protein Bread contains 11g plant-based protein, 9 g fiber, 1 g net carbs, and 60 calories.



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chris paul good eat'n walmart

Good Eat'n enters 1,600 Walmart stores

The plant-based BFY snack brand was founded by NBA star Chris Paul.
SF&WB Staff
October 20, 2025

The expansion of NBA star Chris Paul's company comes as modern better-for-you brands continue to outperform legacy players.


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rich's happy orchard

Rich's launches BFY baked goods

The reduced-sugar Happy Orchard portfolio is made with fruit and vegetable purees.
SF&WB Staff
October 15, 2025

Designed for limited-service restaurants, the fully baked, individually wrapped baked goods are made with fruit and vegetable purees and have 25% less sugar than their traditional counterparts.


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Mission Zero Net Carbs spinach

Mission introduces Zero Net Carbs Spinach Tortillas

The BFY option meets consumer trends driven by GLP-1 use and healthy lifestyles.
SF&WB Staff
October 15, 2025

The company's BFY product range supports a range of dietary preferences, including keto and GLP-1 lifestyles, and is positioned to meet growing demand for nutrient-dense foods.


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pirate's booty cheddar blast

Hershey highlights salty and BFY snacks at NACS 2025

The showcase will include SkinnyPop, Pirate's Booty, Dot's Pretzels, and protein bars.
SF&WB Staff
October 14, 2025

Hershey will present new product launches and merchandising strategies aimed at driving growth in the convenience channel.


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Lay's global redesign

Lay's to phase out artificial ingredients, refresh branding

The chip company also introduces lower-fat recipes using olive and avocado oils.
SF&WB Staff
October 9, 2025

Lay’s is updating its formulations and visual identity to align with evolving consumer preferences. By end-2025, the potato chip company will end the use of artificial colors and additives, and start using healthier oils for certain lower-fat varieties.


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pip's heirloom snacks

Pipcorn rebrands as Pip’s Heirloom Snacks

The name reflects the company's expanded heirloom corn snack portfolio.
SF&WB Staff
October 8, 2025

Pip's Heirloom Snacks, F.K.A. Pipcorn, has rebranded to reflect its expanded product range. The company is also transitioning to avocado oil as its main cooking fat.


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Thomas' launches High Protein Bagels

Thomas' High Protein Bagels hit shelves

The better-for-you option is now available across the U.S. for SRP $5.99.
SF&WB Staff
October 7, 2025

Thomas' new High Protein Bagels are gluten-free, contain 20 g of plant-based protein, and come in Plain and Everything flavors.


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barebells coco caramel almond

Barebells introduces Coco Caramel Almond

The protein bar is made with caramel, coconut flakes, almonds, and milk chocolate.
SF&WB Staff
October 7, 2025

Available October 6, the new Barebells Coco Caramel Almond protein bar is made with caramel, real coconut flakes, crunchy almonds, and a milk chocolate coating.


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