Better-For-You

RSS

Jeff Rubenstein will focus on accelerating the retail expansion and broadening the product portfolio of Khloé Kardashian's Khloud.

Founded by Patrick Schwarzenegger and mother Maria Shriver, the company’s products offer brain-boosting benefits after a family history with cognitive decline.

The gluten-free, better-for-you treats reportedly are the first filled pretzel sticks on the market.

The seasonal baked good features cinnamon chips and buttery streusel topping.

Chris Paul’s on-the-court achievements include league-leading statistics, MVP honors, and two Olympic gold medals.

The European gummies are coming to the U.S. thanks to Mount Franklin Foods. 

The BFY brand also offers a new 12-gram protein bar and a new breakfast protein bar.

Gimme Seaweed expands its Grab & Go line with two "swicy," globally inspired flavors, just in time for back-to-school.

With the impact of the drugs causing significant shifts in behaviors and preferences, producers are looking to meet the needs of such consumers.

The brand’s portfolio of reduced-sugar, high-protein items includes cereal, cookies, snack mixes, and other BFY items.