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Home » Topics » Trends » Better-For-You

Better-For-You
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Pouch of Mighty Spark chicken sticks on yellow background

Mighty Spark seeks to craft ‘craveable’ chicken sticks

The company is looking to stand out in the growing BFY meat snack category.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 12, 2026

With the help of retailers and consumers, the company gives 1 million meals a year to Feeding America to fight food insecurity.


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Bunch of Barebells Banana Bread bars on blue background

Barebells introduces Banana Bread protein bar

The product incorporates the taste of the baked treat, covered in milk chocolate.
SF&WB Staff
May 8, 2026

Each bar features 20 g of protein, as well as cocoa nibs and peanuts for added texture and crunch.


Read More
Patrick Schwarzenegger and Maria Shriver holding Mosh bars

Mosh lands $13M in funding for brain-boosting bars

The brand was founded by Maria Shriver and Patrick Schwarzenegger in 2021.
SF&WB Staff
May 8, 2026

The company has also launched its High Protein bars, each with 20 g of protein and ingredients designed to support cognitive health.


Read More
Aloha Key Lime Protein Bar on decorated colorful table

Aloha releases limited-edition Key Lime Protein Bar

The product’s ingredients include lime juice, sunflower butter, and brown rice crisps.
SF&WB Staff
May 6, 2026

The small-batch bars feature 14 g of plant-based protein, 10 g of fiber, and just 5 g of sugar per serving. 


Read More
Three people eating snacks outdoors

Prosur launches ‘toolkit’ of natural ingredient solutions

The supplier aims to offer solutions for consumers leery of artificial additives.
SF&WB Staff
May 6, 2026

In an age where ultra-processed foods are increasingly getting side-eye from the public, the company is offering a range of natural choices.


Read More
Packages of Siete tortillas on a colorful tabletop

Siete introduces Maiz, Sourdough Style tortillas

The items are intended to give consumers authentic, healthful options.
SF&WB Staff
May 4, 2026

Acquired by PepsiCo in 2025, the Mexican food brand offers a range of baked goods and snacks based on authentic recipes.


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Several Barebells Orange Creamsicle bars on orange background

Barebells launches Orange Creamsicle Original Bar in the U.S.

The protein bar’s flavors are inspired by the popular frozen treat.
BNP Media Staff
April 17, 2026

The bar features a soft vanilla-flavored core, orange-flavored filling, white chocolate coating, and orange sprinkles.


Read More
This image displays a collection of ingredients and finished baked goods, including cupcakes, pastries, fresh fruit, jams, and baking tools.

Fruits offer benefits beyond flavoring baked goods and snacks

Consumers are drawn to such items for health gains, clean-label appeal, and more.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 17, 2026

When looking for treats in the bakery section or snack aisle, consumers frequently fancy fruits in the mix.


Read More
Granola square on blue background

BFY producers aim to deliver to ‘no compromise’ consumers

A leader from better-for-you brand MadeGood shares insights on what snackers want.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 14, 2026

The demand for baked goods and snacks that meet health goals while also offering appealing taste continues to surge.


Read More
An array of multigrain bars on a sheet

Ancient grains fueling BFY innovation: DakotaMB

The old ingredients are inspiring producers to formulate a range of new products.
Smiling caucasian woman wiht long hair and glasses
Tarrand Fiesel
April 3, 2026

An expert from the ingredients supplier outlines how quinoa, buckwheat, and other items are inspiring creative new bakery and snack products.


Read More
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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

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