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Home » Topics » Trends » Better-For-You

Better-For-You
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Cartons and packages of LK Snacks meat sticks

LK Snacks aims to deliver lean, clean meat treats

The better-for-you brand has drawn consumers looking for healthy, protein-rich snacks.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 12, 2025

While the meat snack category has seen relatively flat sales recently, BFY brands like LK Snacks have fared better.


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Packages of Mavericks snacks on notebook next to child's hand

Mavericks launches in Sprouts Farmers Markets stores

The cookies and crackers are hitting shelves in time for back-to-school season.
SF&WB Staff
August 11, 2025

The producer offers a line of cookies and crackers with a better-for-you aim.


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Like Air debuts co-branded flavor collab with Prime Bites

Like Air debuts co-branded flavor collab with Prime Bites

The bundle includes 15 bags of the brand's popcorn and six brownies.
SF&WB Staff
August 7, 2025

The two snack companies are bringing their Chocolate Glazed Donut Puffcorn and Protein Brownies bundle to TikTok Shop.


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Fresh Vintage Farms rolls out refined almond oil

Fresh Vintage Farms rolls out refined almond oil

The ingredient can be used for frying, baking, and roasting snacks and baked goods.
Lis Parker
Liz Parker Kuhn
August 6, 2025

A spokesperson from the brand chats about its new product, which is reportedly clean, light, and built for high-heat cooking.


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Packages of Sunnie BFY snacks arranged on table

Future looks bright for BFY snack brand Sunnie

Founded five years ago by two mothers, the company’s products are going nationwide.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
August 4, 2025

The producer’s Sunflower Butter + Jam Snack recently won Best Snack Awards honors from Good Housekeeping magazine.


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Tilray Brands launches The Humble Seed whole wheat protein crackers

The Humble Seed launches whole wheat crackers

The product includes 5 g of protein per serving.
SF&WB Staff
August 1, 2025

The brand’s new snack combines a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour.


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Real Good Foods’ Lightly Breaded Chicken Breast Chunks

Real Good Foods unveils frozen chicken with beef tallow

The breaded line features more than 20 g of protein per serving.
SF&WB Staff
July 31, 2025

The Lightly Breaded Chicken Breast Chunks are part of the company's first-ever seed oil-free frozen line.


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Novos launches nutritional snack bar

Novos launches nutritional snack bar

The product's primary ingredients aim to support short- and long-term health.
SF&WB Staff
July 29, 2025

The new bar contains five longevity ingredients, 15 g of protein, and 20 superfoods.


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Mission Foods introduces gluten-free chickpea tortillas

Mission Foods introduces gluten-free chickpea tortillas

The better-for-you wraps will join the brand's growing GF lineup.
SF&WB Staff
July 23, 2025

The tortillas are free from artificial colors, certified gluten-free, vegan, and include fiber.


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IFT FIRST announces grand prize winner of startup pitch competition

IFT FIRST announces winner of startup pitch competition

Plantible's Rubi Protein ingredient can replace eggs and dairy ingredients.
SF&WB Staff
July 22, 2025

The rapid-pitch competition, showcasing product innovations in the early stages, featured six startups from the popular Startup Pavilion competing for the grand prize in the finale.


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