Usage of the term “better-for-you” can be confusing for some, but generally it means taking traditional foods—including many snacks and baked goods that are normally thought of as indulgent, like cookies and sweets—and improving them nutritionally, including cleaning up the label. This can largely be accomplished through ingredient selection.
Whether center-of-store or along the perimeter in the fresh bakery section, sweet goods are on the rise. According to the 2017 “What’s in Store” report from the International Dairy Deli Bakery Association, in-store bakeries have experienced much success over the past five years, soaring 51 percent in total annual sales to reach $15.7 billion dollars, enjoying a 7.9 percent increase in the past year alone.
On a recent supermarket trip in my suburban Chicago neighborhood, I grabbed a loaf of Butternut bread (a classic Chicago brand dating back to 1893—and one that my kids love) and noticed a QR code on the bag next to the message of, “Be Informed: Go to WhyEatBread.com.”
For the first time ever, KIND Snacks will empower its fans to choose its next bar flavor in a nationwide “Raise the Bar” contest, aided by celebrity chef Daphne Oz.
Sheila G's Brownie Brittle has released two gluten free flavors in 2017. Traditional Chocolate Chip and Dark Chocolate Sea Salt flavors will hit shelves later this year in a five ounce resealable package.