Crackers

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The brand announced a definitive acquisition agreement for a total enterprise value of $2.9 billion.

The fast-growing food brand originated when three friends brainstormed about making game-night snacking a more memorable experience.

NuStef Baking has announced a brand refresh for Kii Naturals, including updated packaging, alongside the launch of an organic, double-baked artisan crisp.

Kayco's better-for-you Craize crackers are prepared using open-fire griddling, are made with ingredients such as fruits, vegetables, and spices mixed into the dough.

The new Cheez-It Crunch line launches at 7-Eleven in October, with a wider rollout planned for January 2026.

Certain retailers will be offering discount promotions on the seasonally packaged crackers at various times. 

The brand is introducing two new flavors and revamping three existing products.

The brand’s new snack combines a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour.

Consumers are searching for clean-label products with adventurous flavors.

The plant-based Cheezee crackers are now even cheesier, the brand says, with new packaging to match across the full product portfolio.