Cheez-It crackers are a testament to American snacking ingenuity. Introduced in 1921, the amazingly popular, one-inch-square, 100% real cheese snack crackers have maintained a steadfast ability to reach nearly every consumer demographic, with an inherent, near-universal appeal.
Just in time for Club Crackers' 90th anniversary, the brand is tapping into the sweet and savory trend to introduce a new flavor to its fan-favorite Club Crisps lineup: Club Crisps Sweet & Salty.
Dr. In The Kitchen has expanded its plant-based, fiber-rich, gluten-free cracker line with the introduction of Flax & Fonio Ancient Grain Crackers in 2021.
Snack Food & Wholesale Bakery was recently able to chat with Mary's Gone Crackers about its recent Kookies launch as well as what's next for the brand in 2022 and beyond.