To enhance distribution in the western U.S. and set new standards for packaging and capital project execution, the company has expanded its production facility in Richmond, UT.
The organic and gluten-free cracker brand aims to bring clean snacking to health-conscious consumers with the Original and Super Seed Crackers, now on shelves at Target.
The limited-edition Parmesan Truffle Crackers reportedly bring together the rich, umami flavor of Truff with the savory complexity of real parmesan cheese.
The redesign places the Firehook name front and center as a celebration of the brand’s roots, while hand-illustrated graphics honor the simplicity, flavor, and premium ingredients found in each cracker, the brand says.