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Home » Topics » Snack Products » Crackers

Crackers
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Campbell’s Utah plant

Campbell’s debuts $160M Goldfish plant expansion

Going for Gold(fish): the company can now produce 5 million of the snack per hour.
Alyse Thompson
Alyse Thompson-Richards
July 8, 2025

To enhance distribution in the western U.S. and set new standards for packaging and capital project execution, the company has expanded its production facility in Richmond, UT.


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MoonPie July 4 patriotic pies

Fun Friday: Ritz ‘Salty Summer,’ Krispy Kreme chocolate doughnuts, MoonPie patriotism, Goldfish car wash

Ryno Sports, Big League Chew launch T-shirt collection.
Lis Parker
Liz Parker Kuhn
July 4, 2025

This week's Fun Friday includes news from Ritz, Krispy Kreme, MoonPie, Goldfish, and Big League Chew.


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Pure Protein debuts Popped Crisps Snack Pack

Pure Protein debuts Popped Crisps Snack Pack

The new variety pack will be available through September at Costco.
SF&WB Staff
July 2, 2025

Each snack has 10–12 g of protein and 150 calories or less.


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Platter of Wasa Crisp Creations with fruit toppings

Wasa sets out to make snacking occasions entertaining

An expert from the company discusses keeping things fresh after more than a century.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 30, 2025

The company’s innovations and outreach efforts encourage consumers to have fun with their products.


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Mary's Gone Crackers launches at Target stores nationwide

Mary's Gone Crackers launches at Target stores nationwide

The rollout includes three of the brand's top-performing snack SKUs.
SF&WB Staff
June 18, 2025

The organic and gluten-free cracker brand aims to bring clean snacking to health-conscious consumers with the Original and Super Seed Crackers, now on shelves at Target.


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Sunnie launches S'more Snack dipper

Sunnie launches S'more Snack Dipper

The pack contains zero seed oils, refined sugar, or preservatives.
SF&WB Staff
June 12, 2025

The treat includes grain-free crackers, chocolate pumpkin seed spread, and marshmallow fluff.


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Cheez-It, Wendy's dream up LTO Baconator crackers

Cheez-It, Wendy's dream up LTO Baconator crackers

The mashup combines the taste of the crackers with bacon flavor.
SF&WB Staff
June 11, 2025

The flavors of Wendy's Baconator meet the crunch of Cheez-It in this collaboration, available nationwide this July.


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Goldfish releases Awesome Sauce crackers

Goldfish releases Awesome Sauce crackers

The brand is also rereleasing its Spicy Dill Pickle and Old Bay snacks.
SF&WB Staff
June 4, 2025

The new flavor reportedly tastes like a chicken sandwich, with notes of sweet mustard, smoky BBQ sauce, and a spicy pickle kick.


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Firehook, Truff collaborate on LTO cracker

Firehook, Truff collaborate on LTO cracker

The snack is baked in small batches with truffle salt.
SF&WB Staff
May 23, 2025

The limited-edition Parmesan Truffle Crackers reportedly bring together the rich, umami flavor of Truff with the savory complexity of real parmesan cheese.


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Firehook debuts brand refresh

Firehook debuts brand refresh

The new snack packaging celebrates the brand's ingredients and heritage.
SF&WB Staff
May 16, 2025

The redesign places the Firehook name front and center as a celebration of the brand’s roots, while hand-illustrated graphics honor the simplicity, flavor, and premium ingredients found in each cracker, the brand says.


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