Kodiak partners with U.S. Ski and Snowboard

Courtesy of Kodiak

Kodiak, the better-for-you breakfast and snack brand, announced a new partnership with U.S. Ski and Snowboard as the organization gears up for the ‘26 Milano Cortina Olympic & Paralympic Winter Games in February and March. The collaboration aims to further strengthen Kodiak’s position in the functional food space and expands its footprint within performance nutrition. In addition to supporting U.S. Ski & Snowboard’s athletes, Kodiak will also contribute to the renovation of the team’s kitchen inside the USANA Center of Excellence powered by iFIT. The redesigned Kodiak Kitchen, set to debut in spring 2026, will serve as a hub for preparing nutrient-dense meals that aim to help sustain the rigorous demands of elite training.

Speaking of ski-brand collaborations ... 

Courtesy of Trubar

Trubar, the dessert-inspired protein bar brand, has just inked a multi-year exclusive partnership with Alterra Mountain Company, becoming the Official Nutrition Bar Partner across 15 premier North American ski resorts and the Ikon Pass community. This three-year deal (2025–2028) is the brand's largest and most expansive brand partnership to date and places the it directly at the center of mountain culture, reaching millions of skiers and riders at iconic destinations. Under the partnership, Trubar will be woven throughout the on-mountain experience, from retail and base lodges to lifts, digital displays, major seasonal events, and Ikon Pass activations.

Philadelphia debuts bakery map

Courtesy of Visit Philadelphia 

Kraft Heinz cream cheese brand Philadelphia has launched a bakery map featuring 30 bakeries across neighborhoods throughout the city. The city’s culinary profile is continuing to accelerate, fueled by recent Michelin recognition and a wave of chefs and bakers earning national attention. At the same time, bakery tourism and “little sweet treat” culture continue to grow, driven by travelers seeking hyper-local, affordable and neighborhood-specific food experiences. The map sits at the intersection of both trends, spotlighting the bakers and small businesses defining Philadelphia’s pastry landscape, from long-standing favorites to emerging talent. The map is available digitally at visitphilly.com/bakeries and in print at all participating bakeries.

Gopuff releases 2025 Snack'd Report

Courtesy of Gopuff

Social media food trends are now translating directly into real-world purchases, according to Gopuff’s 2025 Snack’d Report, which analyzes nationwide ordering data as trends move from post to purchase in real time. Nearly one quarter of surveyed Gen Z Gopuff customers confirm they’ve ordered a specific snack because they saw it trending on social media, underscoring its role as a primary discovery channel. Key findings include: Dubai chocolate sales exploding +13,753% YoY since February, peaking in October, fueling a broader pistachio boom (searches up 168%, sales up 55%); driven by viral popularity within the TikTok food community, sales for dates surged 1,121% YoY; matcha continued sustained growth with sales up 174% and searches up 98%; and more.