Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Bakery ProductsIndustry NewsNew Snack and Bakery ProductsPretzelsCookiesSweet Goods

Subway debuts Sidekicks menu of footlong baked treats

The items include Cinnabon churros, Auntie Anne’s pretzels, and Subway cookies.

By Jenni Spinner
Subway debuts Sidekicks menu of footlong baked treats
Getty Images for Subway

Courtesy of Subway

January 22, 2024

Subway has updated its menu with Sidekicks, a collection of three new footlong snacks available only at Subway restaurants nationwide beginning on January 22. According to Subway, the Sidekicks give fans more of what they love about Subway as the perfect pairing for their favorite footlong, or as a sweet and savory snack any time of day.  

To take snacking to new lengths, Subway's culinary team reportedly joined forces with Cinnabon and Auntie Anne's to create a new twist on the snacks. Subway also indicated its staff spent a year perfecting the recipe for its Footlong Cookie to complete the addition to the menu.

  • A new Cinnabon Footlong Churro for $2 is baked, served warm, and topped with Cinnabon's Makara cinnamon and sugar
  • The Auntie Anne's Footlong Pretzel for $3 reimagines Auntie Anne's buttery and salty classic, served with a side of Subway's Honey Mustard
  • The Footlong Cookie for $5 is back nationwide after popping up in select restaurants on National Cookie Day in 2022 and 2023;  it's thick, gooey, and packed with chocolate chips.*

"The introduction of Sidekicks builds on six decades of equity and expertise in all things footlong," says Douglas Fry, president of Subway North America. "This whole new category on our menu offers Subway fans something they can't get anywhere else and kicks off a year of culinary innovation and delicious new menu items. 2024 may be the most exciting chapter yet in our growth story."

"We're excited to team up with Subway to bring guests the fun and flavor of two of our iconic brands: Cinnabon and Auntie Anne's," says Dave Mikita, president of international and retail channels at Focus Brands. "These fan-favorite snacks will delight guests in new, craveable ways."


Related: Subway to honor National Cookie Day with preview of its footlong cookie

KEYWORDS: Auntie Anne's churros Cinnabon foodservice Subway

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jshead

Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Bobo’s celebrates two decades of better-for-you baked treats

    Bobo’s celebrates two decades of better-for-you baked treats

    See More
  • Subway debuts first holiday footlong cookie

    Subway debuts first holiday footlong cookie

    See More
  • Gâteaux Premium Frozen Cakes unveils new Petits baked treats

    Gâteaux Premium Frozen Cakes unveils new Petits baked treats

    See More

Related Products

See More Products
  • 51eNJ8Ww34L__SX310_BO1,204,203,200_.jpg

    Engineering Aspects of Cereal and Cereal-Based Products

  • ICC-Handbook-2nd-ed_-Website-Scan-200x300.jpg

    The ICC Handbook of Cereals, Flour, Dough & Product Testing, Second Edition

  • Rice-Engineering-Website-Cover-439x600.jpg

    Advances in Science & Engineering of Rice

See More Products

Events

View AllSubmit An Event
  • July 23, 2025

    Generational Tastes: Marketing Baked Goods to Millennials, Gen Z, and Alpha

    On-Demand Knowing what consumers want from their bread buys is a crucial piece of the puzzle regarding product success. What’s more, determining the qualities younger shoppers are looking for can help new launches improve their chances of success, now and down the road.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing