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Industry News

Equii rebrands with new packaging

The brand's protein bread and other products receive a packaging refresh.

By Liz Parker Kuhn
Equii rebrands with new packaging

courtesy of Equii

August 8, 2024

Equii is introducing a refreshed look to the brand’s personality and packaging. The new designs feature vibrant colors and designs, showcasing the brand’s joyful personality. The packaging also highlights the nutritional value in easy-to-read copy to provide consumers with added transparency. This new look speaks to the company’s drive to express optimism and authenticity in everything they do. 

“Since the beginning, Equii has set out to create flour-based foods that people can enjoy without guilt or hesitation,” says Monica Bhatia, co-founder and co-CEO of Equii. 

Equii is designed to meet the needs of health-conscious consumers looking to incorporate more protein into their diets through delicious and nutritious food. The company is dedicated to bringing health, happiness and joy to consumers’ plates with complete protein, less sugar and balanced nutrition. 

“With the plant-based protein market projected to reach over $40 billion in the next ten years, now is the time to continue pushing the envelope with product innovations to disrupt the status-quo of pantry staples," adds Baljit Ghotra, co-founder and co-CEO of Equii.  

For additional information about Equii's product offerings, visit equii.com.


Related: Equii Complete Protein Breads hit Hy-Vee shelves

KEYWORDS: Equii rebranding

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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