Goldfish releases Awesome Sauce crackers
The brand is also rereleasing its Spicy Dill Pickle and Old Bay snacks.
Courtesy of Goldfish
Campbell's Goldfish brand is debuting Awesome Sauce Flavored Crackers and also rereleasing its Spicy Dill Pickle and Old Bay Seasoned Crackers, back on shelves for a limited time. The new flavor reportedly tastes like a chicken sandwich, with notes of sweet mustard, smoky BBQ sauce, and a spicy pickle kick.
Awesome Sauce brings sweet, smoky and tangy condiment flavors found on restaurant favorites to snack time. With interest in sauces and condiments up 34% in 2024, Goldfish is the first brand to launch an Awesome Sauce-flavored cracker, it says.
In addition, Spicy Dill Pickle is back for a limited time, bringing a tangy pickle flavor, coming off the success of its 2024 debut, as well as Old Bay Seasoned Crackers, for a fourth summer. The limited-edition flavor reportedly combines the taste of a Goldfish cracker with the blend of 18 herbs and spices and taste of Old Bay.
Consumers can pre-order Awesome Sauce Flavored Crackers at Amazon. For a limited time only starting this June, shoppers can find Spicy Dill Pickle and Old Bay flavors at Amazon, Target, Walmart, and other retailers nationwide for an SRP of $3.69.
"We’re thrilled to debut our bold new flavor, Awesome Sauce, and bring back fan-favorite Spicy Dill Pickle. Whether you're at a backyard BBQ, road-tripping with the family, or just soaking up the sun, this awesome flavor combination packs a bold punch for a summer full of smiles," says Mike Fanelli, senior director of marketing, Goldfish.
The Campbell’s Company is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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