Baked by Melissa, the New York-based dessert company known for its handcrafted bite-size cupcakes and treats, announced its latest licensing partnership with Paramount Consumer Products, launching a collection of Paw Patrol cupcake assortments in-store, online, and through B2B and wholesale distribution.

Partnering with the global franchise, Baked by Melissa is aiming to strategically expanding its audience by launching a co-branded cupcake collection designed to reach Millennial parents.

“We're thrilled to be working with the PAW Patrol franchise and see this partnership as a way to bring parents everywhere the most delicious and convenient birthday party treat in flavors that make kids excited. Cupcakes to the rescue," says Melissa Ben-Ishay, CEO and Co-Founder of Baked by Melissa. "As a parent, I love that 2-3 Baked by Melissa cupcakes feels indulgent but still keeps the sweet treats in moderation. This makes our bite-size cupcakes the perfect celebration indulgence for kids of all ages.”

The special-edition cupcakes will be featured in the PAW Patrol 25-pack ($42) and four different 6-packs—each featuring a character-themed sleeve—for $11, available in-store at all Baked by Melissa locations. At bakedbymelissa.com, the 25-pack and bundles of four 6-packs ($44) will be available along with 3-packs in bundles of 12 ($70), all offered with nationwide shipping, in-store pickup, and same-day delivery in Manhattan. Additionally, there will be a special Paw Patrol Gift Box ($8) that can be included with any 25-pack offering in-store or at bakedbymelissa.com.

This collaboration follows several significant partnerships with other consumer brands like Wonder, Good Culture, Tabasco, Squishmallows, and more.

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