Wolferman’s, Medford, OR, a purveyor of specialty baked goods, is reintroducing a classic American brand to customers old and new. The brand relaunch features a new assortment of decadent bakery gifts, gourmet food offerings and blended coffees, all of which are available on the company’s redesigned website, www.wolfermans.com.

Also part of the relaunch are an enhanced brand voice that captures the spirit and expertise of the 1888 Kansas City bakery, an updated and timeless color palette, and a fresh new photography style that brings the textures, flavors and aromas of the products to life.

Consumers can now also indulge in a breakfast and brunch category, which offers savory creations such as croissants, bagels, spinach and mushroom strata and artichoke breakfast quiche. In addition, Wolferman's has expanded its pastries and dessert line with new cheesecakes, strudels, loaf cakes and more.

"We are very excited to expand Wolferman's and grow with our valued customers while maintaining our heritage and promise of delivering exceptional gourmet food experiences throughout the U.S.," says Jackie Ardrey, senior vice president of merchandising. "As a brand, we have always prided ourselves on offering customers the most enjoyable experience, which starts when they peruse our website or catalogues. By elevating the photography, the design of the website, and our product selection and customization capabilities, we are allowing our customers an even more exceptional experience."

Wolferman’s and Harry & David are doing business as (DBA) Harry and David LLC, Medford, OR. Harry & David is a wholly owned subsidiary of 1-800-Flowers.com Inc.

Source: Marketwired