The first reveal from the Craft Batch line is a new strawberry flavor.
January 10, 2023
Brand's signature simple ingredients meet its new innovations, including three granola flavors and the first release from RXBAR's Craft Batch flavor innovation line.
Consumers enjoy granola’s texture and flavor options, but manufacturers are introducing reduced-sugar and protein-fortified options to boost its nutritional profile.
Consumers enjoy granola’s texture and flavor options, but manufacturers are introducing reduced-sugar and protein-fortified options to boost its nutritional profile.