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Voortman Bakery launches snack-size wafers

Voortman Bakery launches snack-size wafers

The new treat will be available at select retailers, including Albertsons and Walmart.
SF&WB Staff
September 5, 2024

The new Voortman Snack Size Wafers feature the brand's classic, crispy vanilla- and chocolate-flavored crème wafers packaged in a convenient on-the-go snacking format.


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Insomnia commemorates back to school with new treats

Insomnia commemorates back to school with new treats

The cookies will be available in-bakery and via delivery from Sept. 3–23.
SF&WB Staff
September 4, 2024

The brand's fall lineup includes a Pumpkin Spice Latte cookie and a Fruity Cereal N' Milk Filled Classic cookie.


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Cooper Street Snacks rebrands its packaging

Cooper Street Snacks rebrands its packaging

The brand's new look aims to elevate brand recognition and retail performance.
SF&WB Staff
September 4, 2024

This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.


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Albertsons debuts private label brand, Overjoyed

Albertsons debuts new private label line

The new label features indulgent treats, gifts, and decor.
SF&WB Staff
September 4, 2024

Retailer’s first significant private label line debut in recent years boasts sweet treats, dessert toppings, seasonal favorites, scented candles, and more designed to celebrate life’s everyday moments.


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Once Again debuts gluten-free Graham Crackers

Once Again debuts gluten-free Graham Crackers

The small-batch snacks come in cinnamon, honey, and chocolate flavors.
SF&WB Staff
August 30, 2024

Once Again Nut Butter is bringing new stand-alone cinnamon, honey, and chocolate graham crackers to market.


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Betty Crocker stirs up magic with 'Wicked' baking kits

Betty Crocker stirs up magic with 'Wicked' baking kits

The brand's brownie, cake, and cookie mixes will also have new packaging.
SF&WB Staff
August 30, 2024

The first-ever color-reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda.


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Wildgrain to launch Gluten-Free Box

Wildgrain to launch Gluten-Free Box

The brand's products are made with clean, seasonal ingredients.
SF&WB Staff
August 29, 2024

Wildgrain partners with local artisanal bakers to bring fresh sourdough breads, pastries, and pastas directly to consumers' doors.


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Otis Spunkmeyer launches Pumpkin Spice Chocolate Chip Cookie

Otis Spunkmeyer launches Pumpkin Spice Chocolate Chip Cookie

Recent applications include topping the cookies with a cream cheese swirl.
SF&WB Staff
August 28, 2024

The Otis Spunkmeyer Pumpkin Spice Chocolate Chip Cookie is the third frozen cookie dough flavor innovation for the brand in 2024. 


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Aldi releases snack, bakery, and candy lineup for fall

Aldi releases snack, bakery, and candy lineup for fall

Products range from pumpkin cakes, to chocolate clusters, to sugar roasted almonds.
SF&WB Staff
August 28, 2024

Aldi recently released its lineup of food and beverage, lifestyle products, and seasonal products for the autumn season. 


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Ferrero brings back Halloween Countdown Calendar

Ferrero brings back Halloween Countdown Calendar

The calendar supports the Children's Miracle Network Hospitals.
Lis Parker
Liz Parker Kuhn
August 22, 2024

Families can unlock a new door each day to reveal a treat filled with one of Ferrero’s premium confection and cookie brands.


Read More
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