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Home » Topics » Bakery Products » Cookies

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State of the Industry 2021: Cookies see growth through specialization

State of the Industry 2021: Cookies see growth through specialization

As consumers stay home more often, the focus is on better-for-you cookie flavors, albeit those evoking nostalgia.
Lis Parker
Liz Parker Kuhn
June 28, 2021
During the COVID-19 pandemic, consumers have been staying home more often, and searching for familiar snacks. Cookies have helped fill that void, and top brands have taken note of what is trending.
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OREOiD Pride packs

OREOiD Pride packs

June 23, 2021

OREO is proud to continue its partnership with PFLAG National this Pride month with moving artworks alongside limited-edition OREOiD Pride packs.


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Keebler Chips Deluxe Double Chocolate Rainbow.

Keebler Chips Deluxe Double Chocolate Rainbow cookies

June 23, 2021

Just announced at the Sweets & Snacks Expo, Keebler Chips Deluxe is adding a brand-new innovation to their lineup: Keebler Chips Deluxe Double Chocolate Rainbow.


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GenTech expands Sinfit roll-up with acquisition of protein cookie company MPB Snacks

GenTech expands Sinfit roll-up with acquisition of protein cookie company MPB Snacks

June 17, 2021

GenTech Holdings, Inc. is pleased to announce the signing of an asset purchase agreement to acquire all of the assets, accounts receivable, and customer relationships related to MPB Cookies.


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Hostess Cr!spy Minis bite-sized wafer snacks

Hostess Cr!spy Minis bite-sized wafer snacks

June 14, 2021

Hostess Brands, LLC is introducing a new texture-rich item for consumers looking to indulge their sweet tooth with the launch of its creamiest and crunchiest snack yet, Hostess Cr!spy Minis.


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NABISCO launches Olympic-themed limited-edition products

NABISCO launches Olympic-themed limited-edition products

Teaming up with Team USA hopefuls Simone Biles, Tom Schaar and Melissa Stockwell, the Mondelēz International brands rally fans to join together in celebration of The Games.
June 14, 2021

NABISCO, the maker of OREO, RITZ, belVita, and Chips Ahoy!, is gearing up for the Olympic and Paralympic Games Tokyo 2021 as the Official Cookie and Cracker sponsor of Team USA.


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Chunky Chips Ahoy! cookie pieces

Chunky Chips Ahoy! cookie pieces

The classic cookie pieces are the perfect mix-in, add-on, and ingredient for baked goods, sweet treats, and more.
June 11, 2021

Introducing Chunky CHIPS AHOY! Cookie Pieces—a versatile and convenient new format of America’s favorite chocolate chip cookie.


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NUTTER BUTTER limited edition video game-inspired cookies

NUTTER BUTTER limited edition video game-inspired cookies

June 10, 2021

NUTTER BUTTER is leveling-up its packaging, literally, with four new collectible package designs inspired by a peanutty-themed video game world


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Ferrara teams up with Space Jam: A New Legacy to launch Ultimate All-Star Candy-Cookie Collaboration

Ferrara teams up with Space Jam: A New Legacy to launch Ultimate All-Star Candy-Cookie Collaboration

Company goes for a slam dunk with new limited-edition packaging from Keebler and more to accompany the new film.
June 8, 2021

With a property this iconic, Ferrara is making sure its snack time favorites hit the court with swagger for the upcoming release of the Warner Bros.


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Chips Ahoy! limited-edition Golden Candy Chip cookies

Chips Ahoy! limited-edition Golden Candy Chip cookies

Chips Ahoy! is also giving fans a chance to win VIP tickets to 'America's Got Talent' finale.
June 5, 2021

To celebrate the return of Season 16 of “America’s Got Talent,” Chips Ahoy! is introducing fans to a limited time-only Golden Candy Chip Chips Ahoy! pack nationwide featuring golden candy chips and chocolate chips, inspired by the iconic Golden Buzzer on "America's Got Talent."


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