Private label has come a long way from its “generic” years. Today, focuses are on premium, national-brand-better (NBB) offerings and clean eating—snack and bakery products that are part of the better-for-you category, including those that are gluten-free.
Although Pocky is well known in Japan, it’s just now transitioning to the U.S. snack market. Savvy American consumers may already be familiar with the brand, but previously, one would have had to gone to a specialty market (such as an Asian grocery store) to find it on the shelves.
There’s nothing new about the idea of “clean label” products. I’ve been covering the food industry for nearly two decades now, and it has factored into discussions throughout that time.
Edible coatings producer Mantrose-Haeuser now offers Certiseal SA, a fat free, low moisture adhesive system designed to adhere seasonings, flavorings and particulates including herbs, seeds, spices, colorings, and sweeteners.