In many ways, the tumultuous COVID-19 pandemic has catalyzed continued growth of existing patterns across snacking. For many consumers, day-to-day snacking increased, sometimes fueled by external pressures related to disrupted work, school, and the overall societal status quo. We seek solace in comfort, and the snack industry delivered.
Kerry has released new research which reveals that consumers’ expectations around sustainability are rapidly evolving with a growing number demanding increased sustainability benefits from their food and beverage products.
Tortillas, always one of the most versatile breads, had extra mileage to accomplish this past year: consumers wanted better-for-you options for their tacos, flautas, and fajitas. They also wanted these to be easily accessible at their local grocery stores so that they could cook at home during the pandemic.
Pizza is essential to a high percentage of Americans, a fact reflected in the over $6 billion annual sales for this market segment in frozen retail pizzas alone. While diversification of crusts and ingredients is attracting health-conscious consumers, there is still demand for high quality, Italian-style premium frozen pizza.
After a year that strained the limits of everything, including the descriptive power of adjectives like "unprecedented," "challenging" and "disruptive", something resembling "normal" (another term laid low by 2020's events) seems finally to be stumbling back to life.