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Home » Topics » Trends » Better-For-You

Better-For-You
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Pure Protein launches Soft Baked Bars

Pure Protein launches Soft Baked Bars

The snack will be available on December 3 on Amazon.
SF&WB Staff
November 19, 2025

The brand is debuting two protein bars, in Apple Cinnamon and Wildberry varieties.


Read More
PepsiCo bares it all with Doritos and Cheetos Simply NKD

PepsiCo bares it all with Doritos and Cheetos Simply NKD

The new snacks were developed to maintain the same taste as the original products.
SF&WB Staff
November 17, 2025

From the ideation of this product to the completion with R&D, Simply NKD took eight weeks to develop.


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Food For Life Baking Co. launches organic sprouted flourless pita bread

Food For Life Baking Co. adds to Ezekiel 4:9 lineup

The bread is available in a six-count bag in the freezer section of groceries.
SF&WB Staff
November 6, 2025

As with all of the portfolio's breads, the new product is certified organic, flourless, and made from live, sprouted grains. 


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White bowl filled with granola on a table

Cerealto, Fresca Foods partner to expand snack presence

The two companies manufacture a range of snacks and baked goods.
SF&WB Staff
November 6, 2025

Cerealto is slated to invest in Fresca with the goal of expanding both organizations’ capabilities in various snack segments.


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CAULIPOWER-Dill-Pickle-Pizza_Product-Image.jpg

Urban Farmer to acquire Caulipower

The producer of frozen cauliflower-crust pizzas and other treats launched in 2016.
SF&WB Staff
November 6, 2025

The acquiring company produces a range of specialty dough products for North American brands and retailers.


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Movie ad featuring a scary strawberry on a red background

Fun Friday: Pringles shares blast from the past, Thrive Market talks spooky trends, Goetze’s mascot returns

A Hollywood star is helping a fruit snack brand scare up 1990s nostalgia.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
October 31, 2025

Trigger warning: the short movie featured in this roundup is genuinely terrifying, so watch with caution.


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nature's own wheat + protein

Flowers Foods expands BFY bread options

New options include high-protein Nature's Own and Dave's Killer sourdough options.
SF&WB Staff
October 28, 2025

Flowers Foods Inc. has expanded its bread portfolio with new offerings from Nature’s Own and Dave’s Killer Bread, responding to increased consumer interest in higher-protein, better-for-you, and sourdough products.



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Dr. Praeger's Broccoli Sweet Potato Littles

Dr. Praeger's Littles enters Walmart

The BFY bites expand distribution following continued growth.
SF&WB Staff
October 28, 2025

The arrival of the BFY brand's top-selling line at Walmart reflects continued consumer demand and retailer interest in veggie-forward options.



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calbee redesign

Harvest Snaps gets packaging redesign

Calbee is also introducing new flavors for both its flagship brand and Crunchy Loops.
SF&WB Staff
October 24, 2025

The new look communicates that the better-for-you snack is crispy, savory, and made from real peas and lentils.


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aloha chocolate cherry

Aloha debuts Chocolate Cherry bar

The coated fruit bar contains 14 g protein, 10 g fiber, and 5 g sugar per serving.
SF&WB Staff
October 22, 2025

Made with the company's proprietary protein blend, each bar features real cherry pieces, almond butter, and organic dark chocolate.


Read More
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