Better-For-You

RSS

The combined entity will be rebranded at a later date to reflect the shared philosophy and long-term vision of the organization.

With bright packaging and a built-in write-on “To/From” label, the BFY product doubles as a snack and a Valentine

After a breakout year, the award-winning, woman-owned brand is striving to accelerate its growth with new flavors and formats.

Consumers continue to care about healthy choices in snack and bakery buys, but they also want the occasional indulgent treat.

The snacks brand will be expanding its lineup at Sam's Club, Costco, Albertsons, Amazon, Sprout, Meijer, and Buc-ee's. 

The snack is a chewy, fruity, functional superfood snack with nine essential vitamins and minerals and zero added sugar.

The snack is seasoned with a blend of yuzu, wasabi for a touch of heat, garlic for warmth and depth, and a hint of smoky umami.

The new U.S. dietary guidelines, updated by federal health agencies every five years, recommend consumers avoid ultra-processed foods and beverages.

The bars is free from artificial colors, flavors, preservatives, and sugar alcohols.