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Home » Topics » Trends » Better-For-You

Better-For-You
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My Better Batch expands to Thrive Market

My Better Batch expands to Thrive Market

The mix's treats are ready in 15 minutes and only require butter and an egg.
SF&WB Staff
June 13, 2025

The woman-owned, mom-founded brand is celebrating its first-year growth, bringing cookies to doorsteps nationwide.


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CVS aims at BFY snackers with Well Market line

CVS aims at BFY snackers with Well Market line

The retailer’s line aims at health-conscious consumers with better-for-you products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 11, 2025

The company, known for offering prescription services as well as grab-and-go convenience, has its sights set on growing its private-label products.


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RXBar high protein snack

RXBar launches high-protein snack

The brand is also debuting a Lemon Honey Cashew Butter flavor.
SF&WB Staff
June 4, 2025

With 18 g of protein and only six ingredients, the bar is also gluten-free, plant-based and naturally sweetened with organic agave nectar.


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When selecting grains, keep health-conscious consumers in mind: Beneo

Think of health benefits when selecting grains: Beneo

An expert from the firm shares how to balance health, quality, and other attributes.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 3, 2025

Shoppers increasingly want baked goods that offer multiple health benefits, without sacrificing taste.


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Kind debuts Healthy Grains Energy Bars

Kind debuts Healthy Grains Energy Bars

The snack includes whole grains and no artificial ingredients.
SF&WB Staff
June 2, 2025

The bars are made with five supergrains (oats, millet, buckwheat, amaranth, and quinoa).


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FruitGuys brings healthy snacks coast to coast

The FruitGuys brings healthy snacks coast to coast

In addition to its fresh treats, the delivery service offers an array of better-for-you bites.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 2, 2025

More than a quarter century after it started, the company continues delivering BFY bites to snackers everywhere.


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BFY breads take center stage at online event

BFY breads take center stage at online event

Bread expert Richard Charpentier shared tips and consumer desires in the webinar.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 27, 2025

The webinar Tasty Trends in BFY Breads focused on key consumer interests, in-demand ingredients, and other factors of the category.


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CVS adds to Well Market line of snacks

CVS adds to Well Market line of snacks

The new items range from gluten-free pretzels to apple-flavored snack straws.
SF&WB Staff
May 19, 2025

The snacks strive to provide an array of innovative flavors and diverse taste perspectives.


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Hippeas launches Cheezy Cheddar Pops

Hippeas launches Cheezy Cheddar Pops

The snack is gluten-free, vegan, and free from nuts, dairy, and soy.
SF&WB Staff
May 16, 2025

Crafted from sustainably grown yellow peas and chickpeas, each 1-oz serving includes 3 g of protein and 2 g of fiber. 


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Health club releases better-for-you protein bars

Health club releases better-for-you protein bars

The Life Time fitness chain's new snack has 15 g of protein and 7 g of fiber.
SF&WB Staff
May 16, 2025

Life Time, the wellness pioneer with 180+ athletic health clubs across North America, has created the LTH (Re)Fuel Bar to deliver a clean, balanced better-for-you bar option, it says.


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