My Better Batch expands to Thrive Market The mix's treats are ready in 15 minutes and only require butter and an egg. SF&WB Staff June 13, 2025 The woman-owned, mom-founded brand is celebrating its first-year growth, bringing cookies to doorsteps nationwide.Read More
CVS aims at BFY snackers with Well Market line The retailer’s line aims at health-conscious consumers with better-for-you products. Jenni Spinner June 11, 2025 The company, known for offering prescription services as well as grab-and-go convenience, has its sights set on growing its private-label products.Read More
RXBar launches high-protein snack The brand is also debuting a Lemon Honey Cashew Butter flavor. SF&WB Staff June 4, 2025 With 18 g of protein and only six ingredients, the bar is also gluten-free, plant-based and naturally sweetened with organic agave nectar.Read More
Think of health benefits when selecting grains: Beneo An expert from the firm shares how to balance health, quality, and other attributes. Jenni Spinner June 3, 2025 Shoppers increasingly want baked goods that offer multiple health benefits, without sacrificing taste.Read More
Kind debuts Healthy Grains Energy Bars The snack includes whole grains and no artificial ingredients. SF&WB Staff June 2, 2025 The bars are made with five supergrains (oats, millet, buckwheat, amaranth, and quinoa).Read More
The FruitGuys brings healthy snacks coast to coast In addition to its fresh treats, the delivery service offers an array of better-for-you bites. Jenni Spinner June 2, 2025 More than a quarter century after it started, the company continues delivering BFY bites to snackers everywhere.Read More
BFY breads take center stage at online event Bread expert Richard Charpentier shared tips and consumer desires in the webinar. Jenni Spinner May 27, 2025 The webinar Tasty Trends in BFY Breads focused on key consumer interests, in-demand ingredients, and other factors of the category.Read More
CVS adds to Well Market line of snacks The new items range from gluten-free pretzels to apple-flavored snack straws. SF&WB Staff May 19, 2025 The snacks strive to provide an array of innovative flavors and diverse taste perspectives.Read More
Hippeas launches Cheezy Cheddar Pops The snack is gluten-free, vegan, and free from nuts, dairy, and soy. SF&WB Staff May 16, 2025 Crafted from sustainably grown yellow peas and chickpeas, each 1-oz serving includes 3 g of protein and 2 g of fiber. Read More
Health club releases better-for-you protein bars The Life Time fitness chain's new snack has 15 g of protein and 7 g of fiber. SF&WB Staff May 16, 2025 Life Time, the wellness pioneer with 180+ athletic health clubs across North America, has created the LTH (Re)Fuel Bar to deliver a clean, balanced better-for-you bar option, it says.Read More