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Home » Topics » Trends » Better-For-You

Better-For-You
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Jackson’s unveils Super Veggie Straw snacks

Jackson’s unveils Super Veggie Straw snacks

The BFY chip maker is expanding into new territory with the extruded straws.
SF&WB Staff
May 13, 2025

The snack maker, best known for its better-for-you sweet potato chips, is unveiling the straws at Sweets & Snacks.


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Nature's Own debuts Small Loves and keto products

Nature's Own expands its Small Loaf series, keto lineup

The brand is targeting smaller households and keto-minded consumers.
SF&WB Staff
May 5, 2025

The brand's new Small Loaf bakery varieties, Keto Life Hot Dog Buns, and Keto Life Multigrain Loaf add additional choices in established platforms to satisfy market trends.


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Online event bites into better-for-you bread evolution

Online event bites into better-for-you bread evolution

Presenters include Richard Charpentier, a renowned expert on bread science and formulation challenges.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 5, 2025

Scheduled May 21, Tasty Trends in BFY Breads will dive into consumer preferences, market trends, and more.


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Top Seedz rolls out new cracker shapes

Top Seedz rolls out new cracker shapes

The new format aim to meet growing demand and boost versatility for the brand.
SF&WB Staff
May 1, 2025

In tandem with the new rectangular shape, Top Seedz will soon be transitioning from its current plastic clamshell case to a more sustainable pouch format. 


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The Hampton Grocer introduces lactation granola

The Hampton Grocer introduces lactation granola

Lacnola, a clean-label snack, is non-GMO, vegan, and dairy-free.
SF&WB Staff
April 29, 2025

The Hampton Grocer, the small-batch granola brand known for its clean ingredients, has debuted Lacnola—the first clean-label granola made with proven galactagogues to support lactation.


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Protein-packed pretzel brand attracts BFY-minded snackers

Protein-packed pretzel brand attracts BFY-minded snackers

The founder of Kindling Snacks discusses its protein-rich snacks and recent growth.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 28, 2025

With sustained interest in high-protein foods hitting nearly every retail aisle, one snack producer is seeing notable success with its line of boosted pretzels.


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My Better Batch aims to offer hassle-free homemade cookies

My Better Batch aims to offer hassle-free homemade cookies

The line of baking mixes gives consumers a BFY shortcut to fresh-made treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 17, 2025

The founder of the company shares the story behind its line of non-GMO baking mixes, and what makes the products stand out.


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That's it. launches Organic Fruit Crunchables

That's it. launches Organic Fruit Crunchables

The clean-label toddler snack is made with 100% real whole fruit.
SF&WB Staff
April 10, 2025

That’s it. is shaking up the toddler aisle with the nationwide launch of Organic Fruit Crunchables, now available in Walmart stores across the U.S.  


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Firehook debuts LTO crackers

Firehook debuts LTO crackers

The new flavors will be available exclusively at Whole Foods.
SF&WB Staff
March 31, 2025

Firehook Crackers has announced two new first-of-its-kind flavors, in partnership with trendsetter Graza Olive Oil and Sichuan Chili Crisp phenomenon, Fly By Jing.


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Hippeas, Grillo's Pickles debut Dill Pickle Puffs

Hippeas, Grillo's Pickles debut Dill Pickle Puffs

The new snack will debut on March 30.
SF&WB Staff
March 24, 2025

Hippeas x Grillo’s Dill Pickle Puffs are made with BFY ingredients like chickpea flour, rice flour, yellow pea flour, white vinegar powder, dehydrated dill, and garlic powder. 


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