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Macarooz debuts rose-shaped macaron pops at Costco

Macarooz debuts rose-shaped macaron pops at Costco

The brand is launching the LTO snack for Valentine's Day.
SF&WB Staff
January 29, 2025

The limited-time offering is available now in select Costco stores in the Southeast for Valentine's Day, including Alabama, Georgia, Florida, North Carolina, South Carolina, and Tennessee.


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Old El Paso, football stars team up on dessert taco shells

Old El Paso, football stars team up on dessert taco shells

J.J. Watt & Jason Kelce collaborated on the new product.
SF&WB Staff
January 29, 2025

Following the success of the brand’s first-ever Dessert Taco Shells made with Cinnamon Toast Crunch last year, Old El Paso is back with new, caramel-flavored shells.


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Insomnia Cookies launches LTO Valentine's Day Collection

Insomnia Cookies launches LTO Valentine's Day Collection

The late-night bakery is bringing back its red velvet cookie.
SF&WB Staff
January 28, 2025

Insomnia Cookies, the bakery brand best known for serving sweet treats all day and late into the night, has released a limited-edition Valentine’s Day lineup. 


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Belvita introduces Energy Snack Bites

Belvita introduces Energy Snack Bites

The new snack is available in two flavor combinations.
SF&WB Staff
January 28, 2025

The soft-baked, bite-sized snacks are made with real fruit and seeds, and are available in two flavors—Banana Dark Chocolate & Sunflower Seed, and Blueberry & Sunflower Seed. 


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Tous les Jours unveils Valentine's Day Collection

Tous les Jours unveils Valentine's Day Collection

The collection includes various cakes, including 3 additional varieties launching Feb. 7.
SF&WB Staff
January 28, 2025

The nationwide bakery café chain is offering a limited-edition collection to share during the holiday.


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Sweet Diplomacy launches Lunar New Year box

Sweet Diplomacy launches Lunar New Year box

The snacks include cookies, sesame swirl muffins, and Taiwanese pineapple cakes.
SF&WB Staff
January 28, 2025

In celebration of the Lunar New Year, Sweet Diplomacy has debuted a dessert box inspired by founder Melody Hu’s Taiwanese background. 


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Keebler Fudge Stripes debuts new cookie

Keebler Fudge Stripes debuts Double Fudge cookie

The snack is available this month and will retail for $4.80.
SF&WB Staff
January 28, 2025

This innovation marks the brand's first permanent flavor addition to the Fudge Stripes portfolio, allowing chocolate and cookie patrons to enjoy the new flavor year-round.


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Scott's Protein Balls, Oakberry partner on plant-based snacks

Scott's Protein Balls, Oakberry partner on plant-based snacks

The collab is designed to meet the growing demand for BFY products.
SF&WB Staff
January 28, 2025

As part of the collaboration, select Oakberry locations will now carry co-branded bags of Scott’s Protein Balls in flavors such as Peanut Butter Cacao and Brownie Batter. 


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Shipley Do-Nuts shakes up menu with mini beignets

Shipley Do-Nuts shakes up menu with mini beignets

The limited-time "YAYs" are available through early April.
SF&WB Staff
January 27, 2025

Handmade fresh with Shipley’s signature yeast dough, the new mini beignets are fried, shaken in powdered sugar, and served warm.


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Great American Cookies releases Turtle Cookies

Great American Cookies releases Turtle Cookies

Sister brand Marble Slab Creamery is also debuting a Snickers innovation.
SF&WB Staff
January 27, 2025

The franchise and its sister company, Marble Slab Creamery, are both launching innovations with Snickers.


Read More
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