Flavor Trends

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As a food and beverage flavor company, T. Hasegawa stays ahead of emerging trends to help analyze the latest in what consumers are looking for in packaged foods, beverages, and foodservice. 

Snack and bakery trends include a desire for new eating experiences and rising interest in plant-based items.

Global flavor business publishes annual report highlighting growing trends and forecasting upcoming consumer food and beverage preferences.

Flavorchem has released its 4^th annual Flavor & Trend Forecast with its curated predictions for 2023.

Not all potato chips are created equal. And competition among up-and-coming chip brands is fierce in this highly mature retail snack segment valued at $8.9 billion, per IRI, Chicago. In chips, a select few companies and longstanding legacy brands dominate annual sales and market share.

Thanks to early immigrants from Germany and the Netherlands, hard pretzels today continue as a quintessential American snack. In their most-basic forms, they are a study in beautiful simplicity. Adorned, they can carry a world of flavors. 

Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.

The tortilla chip category enjoyed a healthy boost in sales during the past year, in spite of the fact that the numbers of bags placed in shopping carts barely budged—thanks to the price increases seen throughout the grocery store and elsewhere.

Crackers share a direct lineage with bread, finding their innovative genesis as a tool of necessity. The notably long shelf life of crackers makes them a resilient go-to food staple throughout the past two centuries.