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Little Debbie brings back Sparkling Strawberry Unicorn Cakes, with a twist

June 15, 2020

The Little Debbie brand is re-introducing a fan favorite, Sparkling Strawberry Unicorn Cakes!

Tastykake Valentine's Day seasonal treats

January 31, 2020

Tastykake recently released three new snack varieties for Valentine's Day.

Exploring next-generation desserts

Dessert developers have a wide range of opportunities to infuse new life into their product ranges

Douglas J. Peckenpaugh

September 18, 2019

As noted in our June 2019 SF&WB "State of the Industry: Bakery" coverage, desserts categories at retail are seeing mixed results. One bright spot was refrigerated cheesecakes, a category that grew by 4.5 percent in dollar sales to $320.5 million for the 52 weeks ending March 24, 2019, per IRI, Chicago.

Hostess Iced Pumpkin CupCakes, Pumpkin Spice Twinkies, and Caramel Crunch Donettes

September 3, 2019

As the days grow shorter and the temperatures cooler, Hostess Brands, LLC introduces a tempting treat sure to satisfy: Hostess Iced Pumpkin CupCakes.

Tastykake summer limited time offer snacks

July 9, 2019

Satisfying that summer sweet tooth, Tastykake is making happy happen with an array of summer seasonal products, several of which hitting shelves for the first time.

State of the Industry 2019: Snack cakes find strength in diversity

Snack cakes continue to do well due to their “on-the-go” versatileness

Liz Parker Kuhn

June 20, 2019

Snack cakes have always been popular, partially due to the fact that they're so portable - pop one in your purse or in the car, and you've got an "on-the-go" snack. The category continues to grow, with different flavors and trends emerging each year.

Developing nutritious and appealing bakery snacks

With today’s R&D resources, developing tasty and nutritious bakery snacks is within reach

Melissa Kvidahl Reilly

May 4, 2019

Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.

New formulation strategies for bakery snacks

Developers of bakery snacks seek differentiation to drive growth

Douglas J. Peckenpaugh

April 11, 2019

Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.

Tastykake seasonal Easter snacks

April 3, 2019

Tastykake recently released four new snacks for Easter.

Hostess Birthday CupCakes, Mint Chocolate CupCakes, and Strawberry CupCakes

February 27, 2019

Back in 1919, Hostess began baking what has become America’s #1 cupcake.

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Snack Cakes RSS

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

Snack Cakes
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