Snack Cakes

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Americans of a certain age likely associate bakery snacks with lunchboxes, unwrapped and enjoyed at school, near the tail end of their midday meal. 

The sweet baked goods brand has renamed its Minis line with a new name and packaging.

The snack cakes and loaves sector showed great promise over the last 12 months, presumably because consumers are now out and about more, and they want individual servings or on-the-go bakery snacks to fit their busy lifestyles.

Tastykake is "hopping into spring" with classic fan favorite treats decorated in Easter packaging

The bakery brand will be rolling out the new variety of its popular cakes in March 2023.

The Chocolate Caramel and Triple Chocolate cakes draw inspiration from candy bar flavors and textures.

The snack cakes join the company's other outside items, including Big Pack Swiss Rolls and Big Pack Oatmeal Creme Pies.

Products now available until December 17.

New products include Holiday HoHos and CupCakes, Mint Chocolate Flavored Twinkies, and Hot Chocolate & Marshmallow Flavored Donettes.

Hostess Brands, the 2022 ‘Bakery of the Year,’ continues to position itself for growth.