Despite better-for-you and health trends transforming essentially every food and beverage category, the indulgent bakery snack market, including snack cakes, pastries, doughnuts, and muffins, is generally faring well.
Bakery snacks saw a relatively flat year per IRI, Chicago, with 0.16 percent growth to $3.4 billion. Grupo Bimbo far outperformed the category average, though, with growth of 14.48 percent to $249.4 million.
Drake's Devil Dogs are an original: two classic, fun-shaped Devils Food cakes, sandwiched around an abundance of rich, Drake's vanilla-flavored creme, first introduced in 1926.
Bakery snacks like snack cakes have always been an indulgent category. And even as nutritionally improved products continue to trend-forward in other industry categories, snack cake sales don’t waver.
As the peanut butter flavor trend continues to grow, especially in the snacking category, Hostess Brands, LLC, debuts Hostess Peanut Butter Ding Dongs.
Bakery snacks, including key segments like pastries, doughnuts, muffins, snack cakes and more, remain a staple in Americans' snacking routines. Whether shoppers are looking for an indulgent snack or a better-for-you item, there's something for everyone.