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Home » Topics » Bakery Products » Sweet Goods

Sweet Goods
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Pink and white packaging with a picture of Wonder crème filled chocolate cupcakes on it.

State of the Industry 2026: Bakery snacks satisfy sweet cravings

Consumers are still turning to the category for everyday treats.
Lis Parker
Liz Parker Kuhn
June 19, 2026

Indulgent options are continuing to evolve, with plenty of varieties available.


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Marinela, Bimbo team up with Hershey's for U.S. debut

Marinela, Bimbo team up with Hershey's for U.S. debut

The lineup includes snack cakes, muffins, and chocolate-filled croissants.
SF&WB Staff
June 18, 2026

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.


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Parlor Doughnuts launches monthly flavors

Parlor Doughnuts launches monthly flavors

The new doughnut offerings will rotate alongside the brand's permanent menu.
SF&WB Staff
June 17, 2026

The rotating monthly creations reflect an industry-wide trend and the brand's commitment to innovation, it says.


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Cinnaholic serves up Brookie Roll for summer

Cinnaholic serves up LTO Brookie Roll

Available only for the summer, the treat can be purchased both in-store and online.
SF&WB Staff
June 16, 2026

Like all of the brand's creations, its new brownie-cinnamon roll hybrid is dairy-, egg-, and animal-product-free, making it suitable for a variety of dietary preferences.


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Ghirardelli debuts refrigerated cookie dough

Ghirardelli expands to the refrigerated aisle with cookie dough

The new product is available nationwide starting at $4.97.
SF&WB Staff
June 16, 2026

Packaged in place-and-bake rounds, the dough transforms into warm treats in minutes, whether baked in the oven or air fryer, the brand notes.


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Dunkin' x Barbie Dreamhouse

Fun Friday: Dunkin' x Barbie Dreamhouse, Tom Brady Ferrero GOAT Treat Vaults, M&M's Love Island chocolate

Oreo is inviting consumers on a free sensory tour across the U.S., starting in NYC.
Lis Parker
Liz Parker Kuhn
June 12, 2026

Wilton celebrates America's 250th with a curated collection of recipes from across the decades.


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Voodoo Doughnut rereleases Pride Bar

Voodoo Doughnut rereleases Pride Bar

Partial proceeds of each LTO treat will benefit local LGBTQ+ nonprofits.
SF&WB Staff
June 5, 2026

The treat is handcrafted with rich Bavarian cream filling, dipped in Voonilla frosting, and decorated with a spectrum of rainbow hearts.


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Salt of the Earth Bakery, Dove Chocolate debut collab

Salt of the Earth Bakery, Dove Chocolate debut collab

The premium brownie collection is expected to launch before the end of summer.
SF&WB Staff
June 3, 2026

The partnership brings together the Mars' company's signature chocolate with bakery expertise to create two sweet treats.


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Killer Brownie announces new HQ, expanded facility

Killer Brownie announces new HQ, expanded facility

The brand was created in the 1980s by the Mayne family inside a local grocery store.
SF&WB Staff
June 2, 2026

The bakery brand plans to unity its team under one roof as its nationwide growth accelerates.


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Grillo's Pickles LTO slides

Fun Friday: Grillo's Pickles slides, Chomps Le Chick'en purse, Hershey's hometown hero

Big League Chew is expanding its licensing into apparel, costumes, and more.
Lis Parker
Liz Parker Kuhn
May 29, 2026

National Donut Day is June 5, and Dunkin', Shipley Donuts, and Lidl have you covered with free treats, fun apparel, and more.


Read More
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