Sweet Goods

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Designed for limited-service restaurants, the fully baked, individually wrapped baked goods are made with fruit and vegetable purees and have 25% less sugar than their traditional counterparts.

The doughnut chain will also expand into Brazil and Uzbekistan before the end of 2025.

New items include bars, cinnamon rolls, and waffle bites. The brand’s core menu of layered cookies remains, with a weekly rotation of limited-time flavors.

The LTO includes exclusive packaging and four Halloween-themed flavors.

Alongside the launch of the new high-protein Pop-Tarts, Kellanova is also reintroducing the Pop-Tarts Frosted Chocolate Chip Cookie Dough toaster pastry due to popular demand.

Available for a limited time, the seasonal assortment includes six seasonally themed doughnuts made fresh daily.

The line of frozen baked goods from Chip and Joanna Gaines' Magnolia Table includes rolls, breads, cookies, and biscuits based on recipes from Magnolia Table cookbooks and restaurant offerings.

The Halloween doughnuts are packaged in a seasonal box. Krispy Kreme will also offer two opportunities for guests in costume to receive a free doughnut this October.

Available at select Bay Area Costco locations, the fall-inspired baked good blends pumpkin spice with sweet cream.

Intended for sale at retail, the muffin and brownie launch responds to growing demand for safer gluten-free bakery options and capture impulse purchases.