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Home » Topics » Bakery Products » Sweet Goods

Sweet Goods
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Little Debbie debuts twin-wrapped Strawberry Shortcake Roll

Little Debbie debuts twin-wrapped Strawberry Shortcake Roll

The snack includes fruit-flavored jelly and creme filling.
SF&WB Staff
December 23, 2025

The launch brings renewed excitement to a long-standing favorite in a fun, portable format, the brand notes.


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Assorted, multicolored doughnuts on a table

Consumers seek nostalgia and newness in doughnuts

An expert from Embassy Ingredients talks trends and innovation in bakery treats.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
December 22, 2025

Sweet-toothed shoppers continue reaching for familiar favorite flavors as well as interesting twists on traditional types.


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Pinkbox Doughnuts debuts Christmas and Hanukkah treats

Pinkbox Doughnuts debuts Christmas and Hanukkah treats

Varieties range from chocolate, to maple, to pink velvet and more.
SF&WB Staff
December 8, 2025

The Vegas-based chain will offer four sweets for the Festival of Lights and 12 for Yuletide celebrations.


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Voodoo Doughnut unwraps annual holiday half dozen

Voodoo Doughnut unwraps annual holiday half dozen

Guests can pre-order before the collection's wide release on December 10.
SF&WB Staff
December 5, 2025

The holiday offering returns, with six handcrafted sweet treats.


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Little Debbie unveils Banana Puddin' Cream Pie

Little Debbie unveils Banana Puddin' Cream Pie

The new snack will be released in January 2026.
SF&WB Staff
December 4, 2025

The dessert includes layers of soft vanilla cookie, banana-flavored creme, and a hint of sweet custard.


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Pinkbox Doughnuts debuts Thanksgiving treats

Pinkbox Doughnuts debuts Thanksgiving treats

The desserts will be available through November 27.
SF&WB Staff
November 25, 2025

The foodservice chain will be offering seven different sweet goods for the holiday.


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Krispy Kreme Peanuts collaboration

Krispy Kreme debuts Peanuts doughnuts

The treats will be available starting November 29.
SF&WB Staff
November 24, 2025

The chain will be selling three brand-new desserts, including Snoopy, in a custom themed box.


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Pinkbox Doughnuts F1 inspired Vegas

Fun Friday: Tiny Goldfish float, World's Largest Pop-Tarts pastry, Froot Loops jewelry

Do we really need a Snack Suit? No, but we want one.
Lis Parker
Liz Parker Kuhn
November 21, 2025

F1 isn't the only thing revving up in Vegas this weekend, says Pinkbox Doughnuts.


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Voodoo Doughnut reveals 'Thanksgiving Pie Box'

Voodoo Doughnut reveals 'Thanksgiving Pie Box'

A portion of the treats' proceeds will support local food banks and pantries.
SF&WB Staff
November 19, 2025

The limited-time collection of classic pie flavors with a "Voodoo twist" will be available starting November 24.


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a collection of assorted doughnuts from Pinkbox Doughnuts

Consumers reach for doughnuts that offer fun flavors, indulgence

Producers of the baked goods are offering shoppers an enticing blend of novel tastes and familiar favorites.
Chris Lewis
November 18, 2025

While viral trends impact the sweet goods category, a taste of the familiar also brings buyers in.


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